PETER CHRISTOPHER
Senior Reporter
peter.christopher@guardian.co.tt
An estimated $6oo million was spent by visitors during Carnival 2024, according to statistics presented by the Ministry of Tourism, Culture and the Arts.
In a media release from the ministry yesterday, it was noted that according to figures from the CSO’s 2023 exit survey, visitor spend for the 2024 Carnival period is estimated at approximately US$93.3 million or $634 million (TT).
The release stated: “With respect to expenditure, utilising, figures from the Central Statistical Office’s (CSO) data from last year’s exit surveys, visitors stayed on average 13 days, and spent on average US$2,251 or TT$15,313 on food, entertainment, accommodation, transport etc.” The release, however, stressed that CSO survey data on visitors’ stay and expenditure for 2024 is not yet available.
The release added: “Data on overall spend on Carnival activities, revenue generated from private fetes and parties held throughout the period are unavailable at this time and will take a significant study to determine the overall economic impact of the Carnival festival.
“Most of the Carnival events were sold out in advance and well patronised overall. Based on the multiplier effect, the injection of TT$640 million into the economy expectedly created a ripple effect that stimulated economic activity in many other sectors.”
According to statistics currently available which were presented in the release, several major Carnival events hosted by the National Carnival Commission saw a major increase in attendance.
Increase in attendance at Dimanche Gras, Carnival Village this year
Most notably, the Dimanche Gras show which saw soca superstar Machel Montano win his very first Calypso Monarch with Soul of Calypso saw attendance shoot up to 2,578, an increase of 1,202 people over the 1,376 people who attended in 2023.
The Junior Parade of Bands and the Canboulay riots also saw significant attendance increases of 775 and 500 respectively. Additionally, the John Cupid Carnival Village also saw a sizeable increase in visitors as the release noted 100,000 people visited the village, 30,000 more than the 70,000 visitors to the village last year.
However, calypso stakeholders were reluctant to say Montano was the sole catalyst for the surge in attendance at the Dimanche Gras show.
Omari Ashby, who provided commentary for the Calypso Monarch, acknowledged that Montano’s involvement in the competition could have increased the buzz for the show, but also noted that the public was largely more comfortable attending live events this year compared to 2023.
Ashby said a clearer indicator could be found if 2024’s statistics could be compared to numbers witnessed before 2020.
Notably, while Montano competed in the Calypso Monarch this year, he performed as a guest artiste at the Dimanche Gras show in both 2023 and 2020.
Guardian Media contacted Trinbago Unified Calypsonians’ Organisation president Ainsley King for comment on the increase in attendance numbers for the event, but the call was disconnected and he did not answer the other call to his cellphone.
Producer and artistic director for the Dimanche Gras show Davlin Thomas also did not respond to calls and questions sent to him by Guardian Media concerning the attendance rise.