Sco­tia­bank has been named Trinidad and To­ba­go’s Best Con­sumer Dig­i­tal Bank 2021 by Glob­al Fi­nance (New York).

Man­ag­ing Di­rec­tor, Sco­tia­bank Trinidad and To­ba­go, Gayle Pa­zos was pleased that the bank’s dig­i­tal evo­lu­tion had been well re­ceived.

“We are thrilled that our progress on our dig­i­tal front has been recog­nised. Thanks to our cus­tomers for their con­tin­ued trust in us as we help them man­age the ef­fects of the pan­dem­ic, as well as our win­ning team of em­ploy­ees who con­tin­ue to demon­strate their re­silien­cy, en­sur­ing our cus­tomers’ needs are met,” she said.

“Sup­port­ing our cus­tomers dur­ing this time re­mains a pri­or­i­ty. In our ef­forts to help cus­tomers Stay Home and Stay Safe, we quick­ly de­ployed and con­tin­ue to de­ploy a sig­nif­i­cant num­ber of re­sources as well as a se­ries of ini­tia­tives and cus­tomer ed­u­ca­tion pro­grammes to help them bank dig­i­tal­ly. This led to an in­crease of over 1.4 mil­lion on­line and mo­bile trans­ac­tions from the on­set of the pan­dem­ic, a true tes­ta­ment of our cus­tomers’ con­fi­dence in our dig­i­tal plat­forms.”

Sco­tia­bank Trinidad and To­ba­go’s award for Best Con­sumer Dig­i­tal Bank fol­lowed the bank’s glob­al recog­ni­tion for in­no­va­tion in fi­nan­cial ser­vices by The Banker’s Glob­al In­no­va­tion in Dig­i­tal Bank­ing Awards 2021. The Most In­no­v­a­tive in Da­ta award ac­knowl­edges the Bank’s in­vest­ments in da­ta and an­a­lyt­ics, as well as its com­mit­ment to de­liv­er­ing a more per­son­alised cus­tomer ex­pe­ri­ence

Pa­zos said that the COVID-19 pan­dem­ic served to push the bank’s dig­i­tal ac­ces­si­bil­i­ty for­ward and cus­tomers ben­e­fit­ed as a re­sult.

“The on­go­ing pan­dem­ic has giv­en us an op­por­tu­ni­ty to not on­ly lever­age our tech­no­log­i­cal ca­pa­bil­i­ties but al­so ac­tive­ly lis­ten more to what our cus­tomers are say­ing. Many of the en­hance­ments we have made are as a di­rect re­sult of their feed­back and we re­main com­mit­ted to dri­ving fur­ther im­prove­ments to­wards safer, faster and more con­ve­nient bank­ing.” Pa­zos said.

The win­ning banks were se­lect­ed based on the fol­low­ing cri­te­ria: strength of strat­e­gy for at­tract­ing and ser­vic­ing dig­i­tal cus­tomers, suc­cess in get­ting clients to use dig­i­tal of­fer­ings, growth of dig­i­tal cus­tomers, breadth of prod­uct of­fer­ings, ev­i­dence of tan­gi­ble ben­e­fits gained from dig­i­tal ini­tia­tives, and web/mo­bile site de­sign and func­tion­al­i­ty.