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Saturday, March 29, 2025

Starbucks to cut ‘less popular’ drinks from its menu

by

32 days ago
20250225
Shoppers at the Walden Galleria in Buffalo, NY, stop by the Starbucks kiosk on Saturday, Nov. 30, 2024. (AP Photo/Gene J. Puskar, File)

Shoppers at the Walden Galleria in Buffalo, NY, stop by the Starbucks kiosk on Saturday, Nov. 30, 2024. (AP Photo/Gene J. Puskar, File)

Star­bucks is mak­ing cuts to its menu, with some of the cof­fee gi­ant’s “less pop­u­lar bev­er­ages” set to take their fi­nal bow next week.

In an an­nounce­ment Mon­day, Star­bucks out­lined plans to re­move a se­lec­tion of its drinks — in­clud­ing sev­er­al blend­ed Frap­puc­ci­no bev­er­ages, the Roy­al Eng­lish Break­fast Lat­te and the White Hot Choco­late — start­ing on Tues­day, March 4.

“These items aren’t com­mon­ly pur­chased, can be com­plex to make, or are like oth­er bev­er­ages on our menu,” Star­bucks wrote. The Seat­tle-based com­pa­ny added that sim­pli­fy­ing its menu would al­low it to “fo­cus on few­er, more pop­u­lar items, ex­e­cut­ed with ex­cel­lence.”

Star­bucks says these cuts will re­duce wait times, im­prove con­sis­ten­cy and “make way for in­no­va­tion.” The chain says it will con­tin­ue to in­tro­duce a hand­ful of oth­er new items and sea­son­al spe­cials, such as its Cor­ta­do bev­er­age in­tro­duced last month and a new “Iced Cher­ry Chai” set to de­but in the spring.

The menu changes ar­rive amid wider re­struc­tur­ing at the Seat­tle-based com­pa­ny. Star­bucks al­so said that it would be lay­ing off 1,100 cor­po­rate em­ploy­ees glob­al­ly this week — with CEO Bri­an Nic­col cit­ing needs to “op­er­ate more ef­fi­cient­ly.” Nic­col joined the chain as CEO in Au­gust.

Be­yond next week’s menu cuts, Star­bucks says that ad­di­tion­al bev­er­ages and food will al­so ex­it its menu in the com­ing months — rep­re­sent­ing a rough­ly 30% re­duc­tion by the end of the 2025 fis­cal year in the U.S. But here’s a list of the drinks that are set to be re­moved on March 4, which the com­pa­ny shared with The As­so­ci­at­ed Press:

1. Iced Matcha Lemon­ade

2. Espres­so Frap­puc­ci­no

3. Caf­fè Vanil­la Frap­puc­ci­no

4. Ja­va Chip Frap­puc­ci­no

5. White Choco­late Mocha Frap­puc­ci­no

6. Chai Crème Frap­puc­ci­no

7. Caramel Rib­bon Crunch Crème Frap­puc­ci­no

8. Dou­ble Choco­laty Chip Crème Frap­puc­ci­no

9. Choco­late Cook­ie Crum­ble Crème Frap­puc­ci­no

10. White Choco­late Crème Frap­puc­ci­no

11. White Hot Choco­late

12. Roy­al Eng­lish Break­fast Lat­te

13. Hon­ey Al­mond­milk Flat White

NEW YORK (AP)


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