In line with the glob­al growth of the skin­care in­dus­try, AM­CO has of­fi­cial­ly launched its new Beau­ty Cor­ner.

The event, which took place in Port-of-Spain, in­tro­duced a range of in­ter­na­tion­al well­ness and beau­ty brands now avail­able un­der the com­pa­ny’s Health & Well­ness Di­vi­sion.

The launch comes at a time when the glob­al skin­care mar­ket con­tin­ues to show strong ex­pan­sion. Ac­cord­ing to For­tune Busi­ness In­sights, the mar­ket was val­ued at US$115.65 bil­lion in 2024 and is pro­ject­ed to reach US$194.05 bil­lion by 2032.

AM­CO’s Con­sumer Health Care Busi­ness Unit Head Deanne Mun­gal-James said the new ini­tia­tive goes be­yond show­cas­ing prod­ucts, em­pha­sis­ing a broad­er vi­sion of well­ness. “It’s about cre­at­ing a space where well­ness feels beau­ti­ful, ac­ces­si­ble, and em­pow­er­ing,” she not­ed dur­ing the event.

The Beau­ty Cor­ner high­lights four key brands. Bio Bal­ance, a flag­ship skin­care line, was re­launched with a new mar­ket­ing fo­cus. Ur­ban Care, de­signed specif­i­cal­ly for Caribbean hair tex­tures, made its lo­cal de­but. Tree Hut, a body care brand known for its spa-like ap­peal, and Beur­er, a Ger­man well­ness tech­nol­o­gy brand of­fer­ing health-sup­port de­vices, were al­so in­tro­duced.

Di­vi­sion­al Man­ag­er James NgY­ing un­der­scored the com­pa­ny’s strat­e­gy to adapt to chang­ing con­sumer pref­er­ences. He said this was not just about putting prod­ucts on shelves. “It’s about in­ten­tion, qual­i­ty, and its ver­sa­til­i­ty,” and mak­ing self-care part of every­day life.

The event was at­tend­ed by beau­ty in­flu­encers, pub­lic fig­ures in­clud­ing Port-of-Spain May­or Chin­ua Al­leyne, and con­tes­tants from the Miss Trinidad and To­ba­go Uni­verse com­pe­ti­tion. Guests were in­vit­ed to sam­ple and en­gage with the fea­tured prod­ucts through live demon­stra­tions and dis­plays.

The launch sig­nals AM­CO’s in­ten­tion to strength­en its pres­ence in the grow­ing self-care mar­ket and re­spond to a con­sumer base that is in­creas­ing­ly fo­cused on well­ness and per­son­al care so­lu­tions.