After successfully crossing its second hurdle, Tobago Carnival is now well poised to claim its unique space among West Indian-style festivals.
Early indicators are that the 2023 edition, held last weekend, was a success and there have been positive reviews from masqueraders, spectators and the various stakeholders who took part in the three days of revelry.
It is noteworthy that the Division of Tourism, Culture, Antiquities and Transportation of the Tobago House of Assembly (THA) was able to plan and stage the event with a budget of just over $12 million and while there were a few minor hiccups, the potential of this festival should not be underestimated.
What is most important is that Tobago Carnival does not become a clone of the well established pre-Lenten T&T Carnival.
Efforts to develop a unique event, a distinctive brand, must be sustained and marketing and promotional efforts accelerated to ensure these festivities secure a solid niche among the carnivals staged across the Caribbean, North America and Europe throughout the year.
Once the momentum is maintained, there will be a definite boost for the island’s tourism industry, which has been struggling in recent years.
It cannot be emphasised too much that the success and growth of Tobago Carnival requires that it retains a unique flavour distinct and apart from T&T Carnival.
So, while there are some traditional Carnival events in common with the bigger, well established T&T festivities, such as J'ouvert and a Parade of the Bands, there are other attractions unique to the Tobago edition, including the Tobago Soca Titans Competition, which, given time, can evolve into major attractions.
In addition, distinctive elements can be added to events such as Pan Trinbago’s Rhythm, Steel and Powder and the TUCO Legends Showcase that can set them apart from the versions in Trinidad.
However, the offer of support from the National Carnival Commission (NCC) in the planning and staging the event should be seriously considered by the Division during these crucial early years of developing the event.
NCC chairman Winston “Gypsy” Peters, who has long shared a dream of Tobago having its own carnival, has expressed some concerns about the organisation of the event.
While he saw noticeable improvements from the inaugural festival, Peters says more needs to be done to develop it into a world-class event and is calling for more collaboration between the THA and NCC. Mr Peters' ideas should be taken on board as preliminary planning begins for the 2024 festival. With his considerable experience as a former Culture Minister, one of the Trinbago Unified Calypsonians’ Organisation (TUCO) founders and a successful calypsonian and businessman, Peters can add value in the developmental stages of Tobago Carnival.
In addition, THA officials should not ignore the fact that organisers of carnivals in other parts of the region and the world regularly seek the NCC's expertise to improve their events.
Greater coordination and close cooperation between the THA, NCC and the special-purpose companies, Tobago Festivals Commission Ltd, Tobago Tourism Agency Ltd and the Tobago Performing Arts Company should be the next crucial step in improving the quality and structure of the event.
Tobago Carnival has already claimed a significant space on this country's cultural calendar. The next step should be to push for its regional and international success.