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Thursday, April 10, 2025

CPL refreshes with Angostura's LLB

by

Sports Desk
2058 days ago
20190822
HERO CPL T20 Head of Branding & Hospitality Natalie Black, second from left, greets Angostura Limited Corporate services & Marketing manager Rahim Mohammed during the press conference to announce the partnership between Angostura LLB  and Hero Caribbean Premier League (CPL) T20 tournament. The signing took place at the Oak Room, House of Angostura, Eastern Main Road, Laventille, on Wednesday. At left - Angostura Limited acting CEO Ian Forbes and Executive manager Regional sales Alejandro Santiago, right.

HERO CPL T20 Head of Branding & Hospitality Natalie Black, second from left, greets Angostura Limited Corporate services & Marketing manager Rahim Mohammed during the press conference to announce the partnership between Angostura LLB and Hero Caribbean Premier League (CPL) T20 tournament. The signing took place at the Oak Room, House of Angostura, Eastern Main Road, Laventille, on Wednesday. At left - Angostura Limited acting CEO Ian Forbes and Executive manager Regional sales Alejandro Santiago, right.

NICOLE DRAYTON

The 2019 Caribbean Pre­mier League (CPL) has got­ten a re­fresh­er with An­gos­tu­ra Lemon Lime and Bit­ters (LLB) sign­ing on as the tour­na­ment’s of­fi­cial re­fresh­er part­ner.

The three-year deal was signed on Wednes­day but the de­tails of the agree­ment re­main undis­closed.

Speak­ing at the launch, An­gos­tu­ra’s ex­ec­u­tive man­ag­er for cor­po­rate ser­vices and mar­ket­ing Rahim Mo­hammed said the part­ner­ship will ben­e­fit the com­mu­ni­ties of Trinidad and To­ba­go.

He said, “Every­thing we do, we keep our com­mu­ni­ty in mind so through CPL we will be run­ning a crick­et camp for the kids in the com­mu­ni­ty with some top-class crick­eters who will be join­ing us in the first week of Sep­tem­ber.”

With a num­ber of com­mer­cial part­ners on board with CPL, the act­ing Chief Ex­ec­u­tive Of­fi­cer (CEO) of An­gos­tu­ra Ian Forbes says the bev­er­age com­pa­ny will pro­vide a unique ex­pe­ri­ence for the tour­na­ment and by ex­ten­sion the fans.

“We in­tend to bring fun, ex­cite­ment and thirst-quench­ing re­fresh­ment to crick­et fans through­out the re­gion and look for­ward to a long and mu­tu­al­ly ben­e­fi­cial as­so­ci­a­tion with the tour­na­ment,” said Forbes.

The part­ner­ship comes as An­gos­tu­ra cel­e­brates its 195th an­niver­sary. The CPL’s Aus­tralian com­mer­cial di­rec­tor, Jamie Stew­art, re­called how grow­ing up in Perth in the 1970s, LLB was an ex­treme­ly pop­u­lar drink mixed by bar­tenders around the coun­try. “It is a true plea­sure all these years lat­er to wel­come this tremen­dous com­pa­ny and its sig­na­ture of­fer­ing An­gos­tu­ra Lemon Lime and Bit­ters as the “Re­fresh­ment Part­ner” of CPL,” Stew­art said.

The 2019 CPL bowls off on Sep­tem­ber 4 at the Queens Park Oval when the de­fend­ing cham­pi­ons Trin­ba­go Knight Rid­ers takes on the St Kitts and Nevis Pa­tri­ots from 7pm in the tour­na­ment open­er.

CPL


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