ST JOHN’S, Antigua – Cricket West Indies is set to give a detailed account about how it intends to foster growth, sustainability, and excellence in the sport in the Caribbean when it launches its new four-year strategic plan for 2024 to 2027 in the coming weeks.
Titled “The Long Run”, the strategic plan was developed internally and represents a collaborative effort by the CWI management team and includes extensive consultations and valuable insights from staff and players.
It was presented to the directors of CWI during their regular quarterly meeting last week in Antigua, where it was also discussed with shareholders at the annual general meeting.
CWI chief executive officer Johnny Grave said the plan marked a pivotal juncture for the organisation and West Indies cricket following a year of recovery after the ravages of the novel coronavirus (COVID-19) pandemic.
“We are excited to present ‘The Long Run’, our strategic roadmap for the next four years,” he said. “This plan sets a clear and ambitious path for CWI, focusing on strengthening our cricket system at all levels and maximising our commercial value on the foundation of stable finances.”
The CWI strategic plan will encompass measures to enhance governance, player development, grassroots programmes, fan engagement, and commercial partnerships, aligning with CWI’s overarching vision to elevate the sport in the Caribbean and the West Indies brand on the global stage.
“Having presented the strategic plan to our board of directors and shareholders, we are now preparing to circulate it for wider discourse,” Grave added. “It is essential that our stakeholders not only understand, but also actively engage with the strategic plan as we move forward into another four-year cycle.”
CMC