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Sunday, April 6, 2025

Guyana benefits from hosting CPL finals

by

SPORTS DESK
775 days ago
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Guyana President Mohammed Irfaan Ali and T&T soca star Machel Montano react for the camera during an interview with CPL T20 media personality Alex Jordan during the final between the Barbados Royals and the Jamaica Tallawahs at the Guyana National Stadium recently on October 16, 2022.

Guyana President Mohammed Irfaan Ali and T&T soca star Machel Montano react for the camera during an interview with CPL T20 media personality Alex Jordan during the final between the Barbados Royals and the Jamaica Tallawahs at the Guyana National Stadium recently on October 16, 2022.

Courtesy Guyana President Mohammed Irfaan Ali Facebook page

The 2022 Hero Caribbean Pre­mier League (CPL) gen­er­at­ed a huge eco­nom­ic im­pact for Guyana af­ter the coun­try host­ed the fi­nals for the very first time as part of the new­ly cre­at­ed Crick­et Car­ni­val.

Ac­cord­ing to a state­ment from the or­gan­is­ers on Tues­day, “The to­tal eco­nom­ic im­pact for Guyana in 2022 was US$84,425,587, a 186% in­crease on the fig­ure from the last time the coun­try host­ed Hero CPL match­es in 2019.”

The state­ment con­tin­ued: “The vi­sion of His Ex­cel­len­cy Ir­faan Ali in show­cas­ing the coun­try’s many cre­ative and so­cial at­trib­ut­es whilst mak­ing the coun­try the en­ter­tain­ment cap­i­tal of the re­gion for two weeks in Sep­tem­ber, led to the most suc­cess­ful host­ing of any CPL fi­nals. Busi­ness­es across the coun­try ben­e­fit­ed from the sig­nif­i­cant up­lift of in­bound tourism dur­ing Sep­tem­ber last year, as peo­ple trav­elled to be part of the Biggest Par­ty in Sport. The fans cer­tain­ly didn’t dis­ap­point with al­most 50,000 at­tend­ing the play­off games alone. With CPL spend­ing more time in Guyana than in pre­vi­ous years along with the change to the tour­na­ment struc­ture where all six teams, TV pro­duc­tion crew and tour­na­ment staff trav­elled as one co­hort CPL’s di­rect spend­ing in­creased sig­nif­i­cant­ly, with one met­ric show­ing a to­tal of 25,783 ho­tel room nights filled across the tour­na­ment, a 236% in­crease on the fig­ure from 2019.”

CPL said that the re­port was gen­er­at­ed by the in­de­pen­dent, world-renowned re­search com­pa­ny, YouGov Sport, with the make-up of the val­ues in­clud­ing the to­tal spent by Hero CPL to put on the 2022 event, the val­ue of me­dia ex­po­sure for the coun­try from the broad­cast of match­es and the mon­ey spent with lo­cal busi­ness by those who trav­elled in­to Guyana for the tour­na­ment.

CPL said that the to­tal view­er­ship for the 2022 edi­tion of the event al­so smashed all records as it in­creased to 721.8 mil­lion. This is the third suc­ces­sive year that the tour­na­ment has gen­er­at­ed a view­er­ship fig­ure of over half a bil­lion.

Mean­while, Pe­te Rus­sell, Hero CPL’s Chief Ex­ec­u­tive Of­fi­cer (CEO) said: “The re­cep­tion for the Hero CPL in Guyana last year ex­ceed­ed any­thing we have seen be­fore, and we are huge­ly grate­ful for the vi­sion of His Ex­cel­len­cy Ir­faan Ali, who mas­ter­mind­ed the Crick­et Car­ni­val con­cept and showed how crick­et can de­liv­er sig­nif­i­cant eco­nom­ic val­ue when planned along­side oth­er en­ter­tain­ment ini­tia­tives. We are so grate­ful for the amaz­ing sup­port we con­tin­ue to re­ceive in Guyana and are thank­ful that we have been able to re­pay the coun­try with these fan­tas­tic num­bers. We can’t wait to make an even big­ger im­pact in 2023.”


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