As the curtain on the 2024 local cricket season (men and women) draws to a close, one of the unintended strategic developments that has emerged is the critical role that men's cricket clubs can play in developing women's cricket in Trinidad and Tobago.
Central Sports, PowerGen Sports Club, and Victoria Cricket Club all invested in women's teams in the 2024 Trinidad and Tobago Women's Cricket Association (TTWCA) 30/50 overs and T20 competitions. PowerGen Sports Club merged with Phoenix Women's Cricket Club, which ran away with the Premiership 50 overs title, while Central Sports and Victoria Cricket Club debuted in the Championship Division (30 overs), finishing third and fourth respectively. All the teams are currently engaged in their respective T20 competitions.
The international growth of women's cricket is occurring rapidly with increases in the amount of cricket, financial returns vis a vis the past and greater media attention to mention a few. Surfing soaring wave of change, requires creative strategies and implementable action plans to facilitate opportunities for women and girls to play, display their talent and skills, and vie for selection to represent Trinidad and Tobago, the West Indies, and capture the attention of international franchise scouts.
While the women's game was inherent in the recent CARICOM/Cricket West Indies (CWI) discussion on reinvigorating West Indies cricket, there was no specific discussion on women's cricket. However, the Director of Cricket announced that CWI will launch a regional Under-16 tournament in 2026. This tournament will complement the existing regional U-19 and Senior Tournaments. In hindsight, a panel addressing the women's game's issues and challenges may have yielded valuable, unique developmental insights. Ipso facto, the derivative of continued discussions on developing women's cricket, will be useful contributions to the extant suggestions emerging from the CARICOM/CWI conference.
Men's clubs merging or establishing women's teams offer several advantages:
· Access to facilities for training and playing matches.
· Utilising the club's human resources for general coaching and specific skills such as batting, bowling, fielding, and strategising.
· Playing practice matches against male (age group) teams within or between clubs to develop skills.
· Acquiring financial support, as left on their own, women's teams will be competing for the same resources (primarily financial) as men. Given the current sport culture, the women's team will be disadvantaged. One of the benefits that accrued to the women's game in England when the ECB took over the Women's Cricket Association was "the international side benefit from Lottery funding, increased sponsorship and personalised coaching."
· Additionally, approaching sponsors promoting men's and women's cricket may have a stronger appeal to corporate sponsors who may have as part of their core value for corporate social responsibility the promotion of Equity, Diversity, and Inclusion (EDI).
· The clubs can also promote themselves as an organisation that supports EDI on and off the field.
· There will be greater visibility for women’s cricket and the clubs in general.
· Friendly bragging rights can occur when players are selected to national age groups, senior, West Indies, or franchise teams.
The suggestion above will take time, although what has taken place in 2024 is encouraging. For this recommendation to work, there must be sustainable governance commitment. Additionally, it will require cultural change/adjustment among administrators, technical staff, and all players. However, enough professional resources (The University of the West Indies) are available to clubs to create a safe and comfortable environment for male and female players to play, hone and express their skills.
The merging of the International Cricket Council (ICC) and the International Women's Cricket Council (IWCC0 in 2005 meant that the ICC (male-dominated) became responsible for promoting the development of the women's game. Nineteen years on, the changes have been evident. It reinforces the salient point that males are gatekeepers to gender equality, and in sports where they have historically occupied the portals of power, they are crucial to change [Connell, 2003].
As Malcolm Gladwell has said, doing the same thing in different ways is beneficial as it allows for drawing upon existing strengths. As the TTWCA launches its U-16 Development Academy in 2024, to ensure the readiness of Trinidad and Tobago for the 2026 regional U-16 tournament, it will be significant if other male clubs follow the path of Central Sports, PowerGen Sports Club and Victoria Cricket Club and invest in the present and future development of female cricket.