GEORGE­TOWN, Guyana – West In­dies left-arm spin­ner Gu­dakesh Motie will serve as E4 brand am­bas­sador for Crick­et Zone USA as it at­tempts to boost its glob­al pres­ence.

Crick­et Zone USA, owned by Guyanese en­tre­pre­neur Ravi Et­wa­roo, is a lead­ing crick­et re­tail out­let in North Amer­i­ca, cater­ing sig­nif­i­cant­ly to the Caribbean mar­ket.

The com­pa­ny is known for its af­ford­able, high-qual­i­ty crick­et equip­ment and ap­par­el.

Motie said he was de­light­ed to have his own line of crick­et gear.

“This is a proud mo­ment for me,” Motie said, em­pha­sis­ing his de­sire to “give back to the crick­et com­mu­ni­ty and help the next gen­er­a­tion with gear they can trust.”

He will de­but the E4 line in the up­com­ing HBL Pak­istan Su­per League with the Mul­tan Sul­tans.

Et­wa­roo launched his E4 brand in 2019, pro­vid­ing crick­et gear to North Amer­i­ca and the Caribbean.

In March 2024, the In­ter­na­tion­al Crick­et Coun­cil (ICC) ap­proved E4 for use in all in­ter­na­tion­al crick­et for­mats, al­low­ing the E4 lo­go to be dis­played on cloth­ing and equip­ment.

This ICC ap­proval paves the way for E4’s ex­pan­sion be­yond its cur­rent mar­ket, tar­get­ing Aus­tralia, Eng­land, Bangladesh, and Pak­istan.

CMC