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Saturday, March 1, 2025

TTFA signs new BOL sportswear deal

by

Walter Alibey
1409 days ago
20210422

The T&T foot­ball teams will have a new foot­ball kit, cour­tesy of Mi­a­mi-based sports­wear com­pa­ny- BOL, a com­pa­ny formed by the com­bined ef­forts of busi­ness­men Ed­uar­do Acor­di, Mar­co Gan­del­man, and Tia­go Pin­to.

BOL will de­sign fresh kits for T&T as part of a two-year part­ner­ship deal be­tween the Mi­a­mi-based sports brand and the T&T Foot­ball As­so­ci­a­tion (TTFA), the brand an­nounced on Thurs­day.

A re­lease of the deal stat­ed that the ap­par­el brand will be­gin its process of cre­at­ing new art-in­spired kits that will be re­leased in June to help el­e­vate the Caribbean na­tion to the next lev­el dur­ing the Qatar 2022 FI­FA World Cup qual­i­fiers.

Chair­man of the FI­FA-ap­point­ed Nor­mal­i­sa­tion Com­mit­tee Robert Hadad told Guardian Me­dia Sports a cou­ple of months ago that his com­mit­tee had been in talks with a few sports­wear com­pa­nies in­clu­sive of Adi­das, Puma, Jo­ma, and a new un­known com­pa­ny at the time, all with a view of se­cur­ing a new kit deal in the wake of the dis­as­trous Avec Sports deal which nev­er ma­te­ri­alised.

In Jan­u­ary, the Nor­mal­i­sa­tion Com­mit­tee avoid­ed a le­gal bat­tle with Avec Sports af­ter the four-year deal went sour due to the TTFA's in­abil­i­ty to ho­n­our its part of the agree­ment with the UK firm. Guardian Me­dia Sports was told that Avec had al­ready be­gun prepar­ing the kits for the TTFA, hence the rea­son for the ex­pect­ed le­gal bat­tle.

Hadad though in Jan­u­ary, in­ter­vened by set­tling with Avec Sports for a mea­gre $15,000 pounds.

Hadad, in re­sponse to the deal, said in the re­lease: "The T&T Foot­ball As­so­ci­a­tion be­lieves that this new part­ner­ship with BOL Foot­ball is a great strate­gic al­liance and op­por­tu­ni­ty. We look for­ward to work­ing to­geth­er to de­vel­op prod­ucts that res­onate with the hearts of the play­ers, staff, fans and all Trin­bag­o­ni­ans."

The val­ue of the deal as well as ex­act­ly how the coun­try will ben­e­fit from the agree­ment are un­known, as calls to Hadad's cell­phone went unan­swered all of yes­ter­day.

Mean­while, Pin­to, a for­mer Nike ex­ec­u­tive and co-founder of BOL, in a re­lease said: "We want our new kits to ex­ude the con­fi­dence, strength and brav­ery of this team. We be­lieve in cel­e­brat­ing the beau­ti­ful game and our hope is sup­port­ers around the world will find that same joy through our ap­par­el de­signs.”

The T&T team has been del­i­cate­ly poised in Group F of the qual­i­fiers, sit­ting in sec­ond po­si­tion with four points, while St Kitts and Nevis leads with six points, with on­ly the top team ex­pect­ed to ad­vance to the sec­ond round of the qual­i­fiers. The oth­er teams in the group are Ba­hamas, Puer­to Ri­co and Guyana.

Ac­cord­ing to the re­lease: "T&T joined CON­CA­CAF and FI­FA near­ly 70 years ago. Since then their men’s na­tion­al team has be­come a top team in the re­gion, qual­i­fy­ing for a World Cup, win­ning eight Caribbean Cups and fin­ish­ing third in one Gold Cup.

"Their youth teams have qual­i­fied for two FI­FA Un­der-20 World Cups and a FI­FA U-17 World Cup. They have al­so host­ed a FI­FA Men's and Women's U-17 World Cup."

BOL un­veiled dis­tinct­ly de­signed jer­seys for an­oth­er Caribbean is­land na­tion, Montser­rat, last month as the brand con­tin­ues its mis­sion to share the emo­tion­al jour­neys of men’s, women’s and youth teams that aren’t typ­i­cal­ly show­cased on the in­ter­na­tion­al stage.

BOL will equal­ly in­cen­tivise T&T for the per­for­mance achieve­ments of both the men’s and women’s na­tion­al teams in or­der to recog­nise TTFA's ef­forts and vi­sion for the fu­ture of all.

An ex­ten­sive an­nu­al prod­uct col­lec­tion will be pro­vid­ed au gratis and the deal will al­so in­clude a rev­enue shar­ing pro­gram for team-brand­ed prod­ucts sold around the world.

Game­day, train­ing, and goal­keep­er jer­seys will be avail­able for pur­chase af­ter the new jer­seys are re­leased this sum­mer on BOL’s of­fi­cial site. For more in­for­ma­tion, vis­it bol­foot­ball.com, @bol­foot­ball on Twit­ter or @bol.foot­ball on In­sta­gram.


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