Rahamut Enterprises Limited plans to spend more than $1 million annually to market Kendall Motor Oils in T&T. This was announced by Adrian Singh, general manager of Rahamut, following the formal launch of the brand on Wednesday at the Woodford Cafe, Price Plaza, Chaguanas.Singh said Kendall is being pushed as a premium oil and Rahamut plans on capturing at least 20 per cent of the local market, with a series of customer promotions planned. Kendall was previously distributed locally by another suppler.
Singh said the company has devised a long-term marketing and advertising strategy for the brand that "looks years into the future."
"Advertising and promoting brand Kendall will be constant and widespread. By the end of the month, the Kendall Store will open at 17 Cipero Street, San Fernando, dedicated exclusively to providing consumers with the most valuable information on engine care. In so doing, consumers can understand the difference and make informed decisions when taking care of perhaps their second most valuable asset, whether it is their car, bus, motor bike, boat etc," he said.
"The Kendall Store is the first of its kind in the world. Our plans include opening two other locations across the country over the next 18 months."Singh said in addition to giving a physical face to the brand and supplying the actual bottles of oil, technical and customer service support will be available at the store.Kendall Motor Oil is manufactured by the Kendall Refining Company which is based in Bradford, Pennsylvania, in the United States. Its full synthetic engine oils are formulated with liquid titanium technology to protect against engine wear.