Through­out De­cem­ber, Dig­i­cel and the Dig­i­cel Foun­da­tion brought the hol­i­day spir­it to life with a com­bined $1.7 mil­lion in­vest­ment in Trinidad and To­ba­go, sup­port­ing both fes­tive cel­e­bra­tions and long-term com­mu­ni­ty de­vel­op­ment.

Un­der its Christ­mas Runs on Re­al Con­nec­tions cam­paign, Dig­i­cel ded­i­cat­ed $700,000 to prizes and week­ly give­aways aimed at turn­ing every­day mo­ments in­to fes­tive sur­pris­es.

A high­light of the sea­son was the Dig­i­cel Com­mu­ni­ty Pop-Up Car­a­van, which jour­neyed through mar­kets and main roads across both T&T. Ac­com­pa­nied by San­ta and his helpers, the car­a­van shared gifts rang­ing from gro­ceries to Christ­mas hams, cre­at­ing mo­ments of gen­uine ap­pre­ci­a­tion and con­nec­tion in lo­cal neigh­bour­hoods.

Be­yond the sea­son­al cheer, the Dig­i­cel Foun­da­tion re­in­forced its com­mit­ment to last­ing so­cial im­pact through its Ex­tra­or­di­nary Projects Im­pact­ing Com­mu­ni­ties (EPIC) pro­gramme. Part­ner­ing with Shell, the Foun­da­tion in­vest­ed $1 mil­lion in non-prof­it or­gan­i­sa­tions work­ing to cre­ate sus­tain­able change.

Ear­li­er in De­cem­ber, ten non-prof­it or­gan­i­sa­tions across T&T each re­ceived grants of $100,000 to fund com­mu­ni­ty-based projects aimed at im­prov­ing ed­u­ca­tion, health, and so­cial de­vel­op­ment.

The ini­tia­tive re­flects Dig­i­cel’s broad­er be­lief that the hol­i­day sea­son is not on­ly a time for cel­e­bra­tion but al­so an op­por­tu­ni­ty to make a mean­ing­ful dif­fer­ence in the lives of oth­ers.

To­geth­er, the fes­tive give­aways and strate­gic com­mu­ni­ty in­vest­ments un­der­score Dig­i­cel’s dual fo­cus: bring­ing joy to cus­tomers while leav­ing a last­ing pos­i­tive im­pact across the coun­try.