kristy.ramnarine@cnc3.co.tt
Hygiene is not a luxury. It’s a right. In a space where access to basic hygiene can define a person’s dignity, one woman is on a mission to make a cultural shift in how Trinidad and Tobago thinks about cleanliness, care, and community.
Businesswoman, philanthropist and wellness advocate Leela Ramsingh isn’t just tackling taboo, she wants to change the hygiene culture in Trinidad and Tobago while showing what it means to live with purpose and in service of others.
With a postgraduate diploma and an MBA from Henley Business School, University of Reading, Ramsingh has over 25 years of experience in the hygiene industry. She was awarded an Honorary Doctorate in Humanitarianism by the Global International Alliance in recognition of her dedicated service to society, particularly her work in advocating for women’s health, education, and empowerment.
Her work focuses on issues of gender equality, menstrual hygiene, and social justice, with a strong emphasis on community-based solutions.
Her company, LSA Healthcare Services Limited, is the official exclusive partner of Menstrual Hygiene (MH) Day, led by the German NGO WASH United–Toward a #PeriodFriendlyWorld–which will be observed on May 28. Period poverty is the lack of access to menstrual hygiene products.
She said, “Period poverty refers to the lack of access to menstrual products, hygiene facilities, and education, often due to financial constraints or cultural stigma, impacting individuals’ ability to manage their periods with dignity and safety. It can lead to health risks, missed school or work, and other negative consequences.”
Ramsingh explained that period poverty “can happen with the underprivileged and underserved communities and even in the workplaces.”
She added, “Period poverty can be when you are at your workplace and you have an emergency cycle and you have nothing to use. The word poverty does not mean that someone cannot afford the product; it’s just that you don’t have the items at the time.”
Ramsingh said, “With decades of experience in the hygiene industry, we witnessed the profound effects of period poverty, particularly in primary and secondary schools and underserved communities across the country.
“We recognised the urgency to act and formed an alliance with WASH United to expand our impact and place Trinidad and Tobago firmly on the global map in the fight against period poverty.
“We are proud to support this global effort led by WASH United to change the culture of hygiene.”
A 2023 Guardian newspaper report on period poverty revealed that in rural areas and even in the capital of Port-of-Spain, schools faced challenges with their plumbing because many girls did not have access to feminine products and were using cloth for sanitary napkins, resulting in clogged systems.
Ramsingh said many schools in” T&T do not have facilities for the young menstruating girls.
“In 2023, we did a survey of schools from Morvant to D’Abadie, and out of that, only seven per cent had facilities for menstruating girls,” she added.
“The bins, soap and a functioning toilet are what we call under MHD; we call it period-friendly toilets. Girls are not being educated at home, and we would think that in this day and age, mothers should be educating the girls about periods. Some of the girls come to school without sanitary pads; the principals will tell us about it, as they don’t have a sanitary pad to use.
“We did a couple of workshops, and we continue to do this because we recognise there is a need for it.”
Ramsingh has also observed that there are girls who begin the menstrual cycle as early as eight years old.
“We started going to the schools; sometimes we would take a doctor or nurse with us to educate the girls,” said Ramsingh.
“How to wash your hands before and after, what to expect at a certain age as puberty sets in. There are girls as young as eight and nine who are having a cycle, and apparently, they are scared to even discuss it at home, so they go to the school in their condition. We found this happening in a couple schools, and it is really sad.”
The feminine hygiene advocate is calling on parents and guardians to have the much-needed discussion with their young girls.
“It is important for parents and guardians to have these chats with your children,” she highlighted.
“I want to believe that they believe the menstrual cycle would begin at 12 or 13, but things have changed now. We did a session at Sacred Heart Girls’ last year, and when we asked how many girls were having their cycles, there were Standard 3s raising their hands.”
A Joint Select Committee (JSC) on Human Rights, Equality, and Diversity survey conducted on 1,930 members of the public in 2023 found that 93.4 per cent of respondents did not believe that period products were affordable.
Similarly, in 2021 the Safe Cycle report by Feminitt Caribbean stated that 51.5 per cent of respondents found period products were not affordable, 39.9 per cent found them sort of affordable, and only 8.6 per cent agreed that they were affordable.
On MHD, Ramsingh and her team will continue building on the work they have been doing.
“Our approach also includes the distribution of sanitary napkins,” she said.
“We’ve conducted outreach to marginalised groups via NGOs and community groups, including migrant communities in Cedros, St Jude’s Girls’ Home, and The Shelter, and the underserved women and girls.
“We’ve also launched an initiative called ‘Pads on a Roll”, emergency pad dispensers, which was first introduced at Holy Faith Convent, Couva.
“To date, our programmes have positively impacted over 10,000 individuals, from classrooms and communities to art competitions, walks for awareness, and disaster relief efforts.”
Ramsingh is reiterating her call to state enterprises and corporate T&T to join this movement.
“Specifically, we advocate for the removal of taxes and duties on menstrual products. The provision of free sanitary products in all primary and secondary schools and the inclusion of menstrual health in school curricula and public health policies.
“Together, we can break the silence, remove the stigma, and create a Trinidad and Tobago that is truly #PeriodFriendly.”
Ramsingh is not only an advocate for feminine hygiene but also the founder of the Share Dignity Foundation. This charitable organisation addresses hygiene poverty and works to restore dignity to individuals facing hardship or crises.
While balancing her professional life with the roles of wife, mother, and mentor, she continues to uphold the values of servant leadership.
If you are interested in donating hygiene products to the cause, you can reach LSA Healthcare Services Limited at 389-8153 or 356-2267.