Official communication can so easily miss the mark! This week, a police officer with a higher calling from God spoke his truth to policing. With the flair of a seasoned preacher, he convinced us that he’d missed his real profession as he pontificated about the consequence of choosing to “speed off “during a police roadblock exercise because you have “nothing” in your vehicle. In a captivating video, he preached about an errant motorist without insurance. Said he, “Lesson learn, the wrong police stop all yuh. They would shoot first, and then if all yuh have nothing, they would put something on all yuh.”
There is a local saying, “mouth open, story jump out”. The Police Social and Welfare Association described the Christian disciple’s story as not reflecting what is happening in the Police Service. Morals of that story? First, if you get a call directly from God, it’s wise to render your service unto God, as law enforcement T&T style is not your calling, lest your peers accuse you of lying or unveiling crimes against innocent citizens. Second, denials don’t make the truth go away.
Another communication failure of the past week occurred after the deadly accident at the Guapo roundabout on the new highway to Point Fortin. Motorists said because there are no lights and signs at the roundabout, they often have to mash their brakes abruptly; it is difficult to see the roundabout until it is too late. Some have said it is a death trap.
The Point Fortin MP responded that the highway “was built to international standards” … and that “it is only a death trap if you are there at some serious speed”. Serious! He acknowledged that the roundabout was “temporary, as work continues on a portion that has to cross gas lines”. He conceded that efforts were necessary to make the road network safe. Was there evidence the drivers were speeding? Anywhere else, lawsuits would be flying across that highway.
Poor communication has wreaked havoc with the Police Service and the Government. Some people nearly had a heart attack when they received wicked Property Tax notices on the rental value of their properties. Imagine getting a notice stating the rental value of your property is $71,000. The Valuation Division probably felt that it was the property owner’s responsibility to know the precise formula to calculate their payments based on the rental value. Others don’t know how they arrived at the valuation and rightly want to know. That information may be on a website, in the budget statement, or published in the media, but the Valuation Division ignored the basic tenets of respectful communication.
Property owners cut across all demographics, including age and education. How were they to know without specific details in the valuation notices? Why are taxpayers paying for a Government Communications Unit?
In another scenario, a regional corporation wants to break down an unauthorised security booth. That is their right. No responsible person would advocate lawbreaking. But let us suppose that the Tunapuna-Piarco Regional Corporation and others intend to enforce the law justly. In that case, they must communicate their intention to break down all the illegal vending booths and structures under their jurisdiction, including unkempt and illegal billboards. Tell us when the corporation and others last accounted for millions of taxpayers’ dollars under the Exchequer’s law. Did they break that law? Tell us who allowed illegal dwellings and other structures against the Beetham Highway berm and whether that area’s corporation will break those down.
The injustice perpetrated on society by officialdom is unconscionable.
What is the foremost problem affecting citizens—crime? The Government says it is not responsible for security operations and strategy and that parents must fulfil their responsibilities. And the Police Service says it can’t fight crime alone. But who is accountable for the dismal detection rate? Crime rises when there are low detection and prosecution rates. And the violent robbers say their “job” is robbery. So, how should we interpret the communication? Who is responsible for the safety and security of citizens?
The success of a communication strategy is contingent on it being linked to viable policies and strategies to build credibility, respect, and public confidence. These values have little to do with how many roads, health centres, low-cost houses, social grants, schools and all those good things the Government provides. No institution can please everyone in a heterogeneous and politically polarised society. However, projecting a holistic vision and strategies via an effective communications strategy, one that embodies respect, social justice, and sensitivity to the very diversity of society and to which people can relate, will go a long way towards reassuring the electorate that we are in capable hands.