Narissa Fraser
For Tsian John, a love for scented candles first turned into a hobby, but later blossomed into a business venture. Now, five years later, she continues to concoct and experiment with fragrances in The Scented Lab.
The 34-year-old, who hails from Erin, said she made it her duty to purchase new scented candles every time she travelled. “They are very therapeutic to me,” she told WE Life and Culture, adding that olfactory memory (memory triggered by scent) is another major perk. She was obsessed with sweet, fruity scents, with some of her favourites including cherry blossom and strawberry.
But gradually, she realised she was unable to burn them for too long as she got headaches. “At first I thought (the problem) was me and my tolerance, but then I learnt it was what was being put into the products.” So during the much-dreaded lockdown during the COVID-19 pandemic, a friend of hers–Hedi Thomas–bought her a candlemaking kit. She felt it was a good way to help with the boredom from being stuck inside.
John then bought candle-making books and spent hours on YouTube teaching herself how to do it. She was a bit “on the fence” about whether to use soy, coconut or beeswax, “But my supplier at the time said coconut wax was the sweet spot.” So that’s what she chose to work with.
“It was fun,” she recalled with glee. “I just kept making candles and, before you know it, I had all these candles and not enough time to burn them.” So she began giving them away to coworkers, friends and family members and they all had the same reaction: This smells real good and you should sell them.
Admittedly, she said, she did not hop on board with the idea immediately because she thought that was just a cute compliment. But the number of compliments kept increasing every time. “So I researched how to start a business and started from there,” she recalled.
She now offers a variety of unique scents like flower shop, vanilla bean, rainy nights, 90s breakfast, laundry day, and so many others. “At first, I tried to just do the basic scents like everyone, but then I just wanted to be different and stand out, and offer things people may not be able to get anywhere else,” she explained. Every year, she tries to introduce new scents to her regular rotation, and there are even seasonal ones like Soft Kisses for Valentine’s Day and Man Cave for Father’s Day, for example.
She still remembers the feeling that took over when she sold her first candle. “My face was hurting from smiling so hard because I was just so happy,” she said as she laughed. “I was so excited. The person didn’t question my prices or anything like that. They just said, ‘I like this, and I’m going to get it.’”
While she is currently online-based, she occasionally sells at pop-up markets across the country. And whenever people reach her booth, they pause. “Then I invite them across and I say, ‘Feel free to smell them,’ and their response is always, ‘I smelling them already. They real strong.’” She is always thrilled by the positive reactions to her creations.
She said the progress she has made with her business over the years continues to surprise her. “You often hear businesses fail within the first two years. This is my fifth year,” she began. “It was not easy, especially as I do everything myself, but I love my business, and I will not give up on it.”
