Andrea Perez-Sobers
Senior Reporter
andrea.perez-sobers@guardian.co.tt
As Angostura Holdings Ltd celebrated its 200th anniversary, it unveiled its new special edition bitters and premium rum bottles.
Angostura chairman Terrence Bharath said that given the growing impact of climate change in the Caribbean, Angostura must be more vigilant in its efforts to protect the environment.
He made the comment at a celebratory event at Mille Fleurs, Maraval Road, Port of Spain, on Thursday night.
"I think we're fast recognising that the damage that we've done to the environment has now come to haunt us. If you look recently at Dubai and you've seen what destruction is happening there from the heavy rains, you'd realize that a change in temperature and the depletion of the ozone layer is causing a lot of havoc in the community,” Bharath detailed.
He said in the redesign process, the company, which has opted largely for natural ingredients, opted for further environmentally friendly approaches.
“We use molasses in the manufacture of rum, as you know and molasses comes from sugar cane. We make our caramel for colouring and flavouring the alcohol," the chairman disclosed.
Bharath told the invitees gathered that the company previously held a British royal warrant from the late queen since 1955, but it was invalidated with her death on September 8, 2022.
These warrants, he said, are acknowledgements that a company supplied goods or services to the royal family.
Angostura was given a moratorium period to reapply, he said.
“Our reapplication is now, essentially, a fresh application, and King Charles III has changed the rules significantly. So, he has put together a team to determine who gets warrants and it is all fixated on ESG.
“It requires us to be assured that the principal raw materials to be used in the manufacture of bitters are sourced from suppliers that have employed the principles of ESG into their production.”
He also said the rum and bitters company, located on Eastern Main Road, Laventille, has its waste-water treatment plant so when there are releases into the ecosystem, the wastewater does not damage the environment. The company is now working on a project that would allow it to use its biogas for electricity.
The chairman added that sustainability efforts did not only include environmental preservation but also encouraged sustainable practices for its farmers.
Also speaking at the event was Angostura’s Laurent Schun who said the company was proud of its progress in sustainability and performance.
Schun said 150 million bottles of bitters were sold in the US last year and there was significant growth in South Africa, Uruguay, Netherlands, Lithuania, and Greece, among other countries.
“We are at a pivotal moment in our history. Building on this 200 years of legacy, we want to transform the organisation, reinvent the model to meet the demands of the 21st-century marketplace, take advantage of opportunities that may not have been fully explored and accelerate international development in the coming years,” Schun said.
He indicated that the success of its bitters was a roadmap for its premium rums.