Bar­ba­dos based Con­sol­i­dat­ed Fi­nance is now ANSA Mer­chant Bank (Bar­ba­dos) Lim­it­ed.

“This tran­si­tion unites the lega­cies of two strong, well-re­spect­ed, re­gion­al fi­nan­cial in­sti­tu­tions which have been op­er­at­ing in the Caribbean for well over four decades,’ a re­lease stat­ed yes­ter­day.

Speak­ing at the of­fi­cial re­brand­ing, chair­man Gre­go­ry N Hill stat­ed:”Con­sol has a strong rep­u­ta­tion in Bar­ba­dos and has been a sub­sidiary of the Trinidad-based par­ent for many years. With this re­brand­ing and re­fo­cus, ANSA Mer­chant Bank (Bar­ba­dos) can now lever­age the com­bined fi­nan­cial strength and ex­pe­ri­ence of the Mer­chant Bank to play a more sig­nif­i­cant role in the do­mes­tic bank­ing mar­ket, while deep­en­ing re­la­tion­ships with cus­tomers who will now be able to tap in­to a wider range of fi­nanc­ing prod­ucts and ser­vices.”

Hill said this move will con­tribute con­sid­er­able val­ue to the busi­ness sec­tor and Bar­ba­dos in gen­er­al.

Man­ag­ing Di­rec­tor Vic­tor Boyce said the in­tro­duc­tion of the ANSA Mer­chant Bank brand to Bar­ba­dos was time­ly for both the coun­try and the com­pa­ny.

“The ANSA Mer­chant Bank brand is es­tab­lish­ing its foot­print in Bar­ba­dos on the back of a strong per­for­mance in 2021 and a lega­cy of sev­er­al no­table trans­ac­tions in the last decades,” Boyce stat­ed.

Ex­ist­ing client re­la­tion­ships will be un­af­fect­ed by the re­brand­ing.