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Tuesday, April 22, 2025

Becoming Third World Famous

by

Joel Julien
773 days ago
20230312
Jerome Brammer of Third World Famous with US Ambassador to T&T Candace Bond during a meeting at the T&T Embassy in Washington DC earlier this month.

Jerome Brammer of Third World Famous with US Ambassador to T&T Candace Bond during a meeting at the T&T Embassy in Washington DC earlier this month.

Jerome Bram­mer is a his­to­ry buff and a cre­ative.

And Bram­mer has been com­bin­ing those two el­e­ments to ful­fil his com­pa­ny’s mantra to “ed­u­cate and en­ter­tain.”

“I know a lot of peo­ple think his­to­ry is bor­ing so my job is to cre­ate de­signs dope enough that peo­ple get ex­cit­ed by the graph­ic to then pur­chase the clothes and then do their own re­search,” Bram­mer said.

Bram­mer is the own­er of a cloth­ing com­pa­ny called Third World Fa­mous.

The cloth­ing line’s num­ber best sell­er is a t-shirt with the de­sign The Orig­i­nal Ma­roon 5.

But the T-shirt has noth­ing to do with the Amer­i­can pop-rock band led by vo­cal­ist Adam Levine or any of its oth­er less­er-known mem­bers.

In­stead, the T-shirt high­lights Queen Nan­ny, Zumbi, Dut­ty Bouk­man, François Mackan­dal, and Cap­tain Cud­joe, who were all ma­roon lead­ers.

Ma­roons are de­scribed as slaves who es­caped and formed in­de­pen­dent set­tle­ments.

Bram­mer said from that one de­sign three coun­tries Ja­maica, Haiti and Brazil were rep­re­sent­ed.

This Bram­mer said is the de­f­i­n­i­tion of Third World Fa­mous.

Third World Fa­mous orig­i­nal­ly start­ed as a Tri­ni rap group in 2004.

Its mem­bers were Kyle Per­reira (Sef Gaines), Rus­sell Clarke (Bless), Os­ei Sam­my (Grande).

Bram­mer said Third World Fa­mous start­ed us­ing de­signs in their mu­sic videos as a way of pro­mot­ing the group.

The ma­jor de­signs were the T-shirts bear­ing “Third World Fa­mous” and “Trini­bad.”

Bram­mer has a trade­mark in the Unit­ed States and T&T for the Trini­bad name for cloth­ing.

Per­reira died in 2017 and the rap group is now no longer around.

How­ev­er, now the cloth­ing is an en­ti­ty of its own.

“If you think about the lifestyle from Ja­maica, Trinidad, Colom­bia, Brazil, Ethiopia, and the Philip­pines we have a kind of lifestyle that is sim­i­lar be­tween those de­vel­op­ing coun­tries that is way clos­er to each oth­er than the lifestyle of Amer­i­ca, Cana­da and Eu­rope,” Bram­mer said.

“Whether be­cause of cli­mate, ge­og­ra­phy or the kind of shared colo­nial his­to­ry we all share we all are con­nect­ed in a way that Amer­i­ca, Cana­da Eu­rope can­not re­al­ly re­late to, so Third World Fa­mous is here to make that lifestyle fa­mous,” he said.

Bram­mer said the brand’s mot­to is: Rep­re­sent your world.

And he be­lieves the brand has been ful­fill­ing that man­date.

“Like Tu­pac Shakur said I might not be the man who changed the world but I will spark the brain to change the world,” he said.

Bram­mer said he is hap­py with the pace the brand has been grow­ing so far.

“We have re­al cus­tomers, re­turn cus­tomers and they are the best kind of cus­tomers to have,” he said.

Bram­mer was one of sev­er­al busi­ness peo­ple who were in at­ten­dance at the di­a­logue on Trade and In­vest­ment which was held at the T&T Em­bassy in Wash­ing­ton ear­li­er this month.

The event fea­tured the US Am­bas­sador to T&T Can­dace Bond and In­vesTT pres­i­dent Sek­ou Al­leyne.

“From that meet­ing I left with the feel­ing that T&T is open to busi­ness,” Bram­mer said.

Among the at­ten­dees was the Trinida­di­an moth­er of CNN jour­nal­ist Ab­by Phillip.

Al­so present was the own­er of the fa­mous Wash­ing­ton-based Ben’s Chili Bowl.

Ben’s Chili Bowl was opened in 1956 by Trinida­di­an-born Ben and Vir­ginia Ali and has be­come a pil­lar of the Wash­ing­ton, DC com­mu­ni­ty.

Speak­ing to the Sun­day Busi­ness Guardian In­vesTT pres­i­dent laud­ed the meet­ing.

“Over the past cou­ple of years par­tic­u­lar­ly in the pan­dem­ic, we have had a very sound re­la­tion­ship with our for­eign mis­sions as a cat­a­lyst for reach­ing out to and net­work­ing and en­gag­ing for­eign per­sons in their ju­ris­dic­tion with a par­tic­u­lar em­pha­sis on the di­as­po­ra know­ing the tal­ent and the sound po­si­tion­ing that we have in our di­as­po­ra out there do­ing great things in many sec­tors,” Al­leyne said.

Al­leyne said one of the ma­jor ini­tia­tives that came out of that was the Di­as­po­ra Busi­ness Ad­vo­cates group which con­sists of vol­un­teers work­ing with In­vesTT to pro­mote in­vest­ment op­por­tu­ni­ties in the coun­try.

“In­vesTT’s Glob­al Di­as­po­ra Busi­ness Ad­vo­cates (DBAs) are a pas­sion­ate team of T&T di­as­po­ra who have vol­un­teered to be ad­vi­sors and con­nec­tors lo­cat­ed around the world. They are keen on giv­ing back by open­ing up their ‘ex­ec­u­tive rolodex­es’ to fa­cil­i­tate con­nec­tions and link glob­al in­vestors/cor­po­ra­tions with­in their net­works to in­vest­ment op­por­tu­ni­ties in their home­land. DBAs have con­sid­er­able ca­pac­i­ty and po­ten­tial to at­tract for­eign di­rect in­vest­ment to T&T through the ex­e­cu­tion of a strate­gic ad­vo­ca­cy strat­e­gy,” ac­cord­ing to the In­vesTT web­site.

“DBAs play a piv­otal role in sup­port­ing Trinidad and To­ba­go’s eco­nom­ic growth agen­da while an­chored in their re­spec­tive lo­ca­tions across North Amer­i­ca, South Amer­i­ca, Asia, Africa and Eu­rope.

“With­in their net­works, DBAs will as­sist in ex­pand­ing In­vesTT’s foot­print through pub­lic­i­ty, events or we­bi­na­rs to en­hance the glob­al vis­i­bil­i­ty of T&T’s in­vest­ment of­fer­ings. DBAs will com­mu­ni­cate di­rect­ly with the In­vesTT team in T&T and will be sup­port­ed with rel­e­vant mar­ket­ing com­mu­ni­ca­tions to cre­ative­ly pro­mote in­vest­ment op­por­tu­ni­ties with­in their net­works,” it stat­ed.

Al­leyne said Wash­ing­ton DC is a key mar­ket for for­eign in­vest­ment for In­vesTT. He de­liv­ered a pre­sen­ta­tion to the group high­light­ing the top rea­sons to in­vest in T&T in­clud­ing low busi­ness costs, world-class in­fra­struc­ture and at­trac­tive in­cen­tives.

E Teck’s Phoenix Park In­dus­tri­al Es­tate, Tamana’s In­tech Park, and the Moru­ga Agro-pro­cess­ing and Light Man­u­fac­tur­ing Park as well as the coun­try’s Spe­cial Eco­nom­ic Zone were high­light­ed.


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