On day one of the Tech Hub Island Summit Digital Transformation at the Hyatt Regency on Thursday, Minister of Digital Transformation, Hassel Bacchus, admitted his ministry had a bit of a conundrum.
It was not that his ministry had not made progress in its goals to further digital transformation, indeed he was able to list some the strides made at the event.
“We have been tracking e-services across Government. We are currently following some 180 e-services and more will come on stream in the months ahead. In fact, through a newly launched initiative, the Developer’s Hub, we will be converting many of these services to a suite of full end-to-end services that can be initiated and completed by our customers from a location and at a time most convenient to them,” said Bacchus, referring to the Developer’s Hub launch which took place exactly a week earlier.
But the minister noted that all these signs of progress were moot if the intended users did not feel like they could, or rather should, use those platforms.
“If your customers don’t have the required skills to use these things and that in turn develops trust, they won’t use it. You build these really great things and they don’t trust it and they won’t use it,” said the minister, who explained that this dilemma drew him to have a conversation with Digicel’s CEO Abraham Smith about digital adoption.
“I have had that conversation recently with Abraham and we were talking about it and what they found—and Digicel operates across the island chain and other places in South America—is varying pieces of acceptance of what we are doing and the core piece of that is trust,” said Bacchus.
He said there were people sitting in the room at the Hyatt who would buy anything on eBay and who buy things on Amazon and pay for it.
“But they would not use any of the payment methods that we have to pay an electricity bill or a water rate and that has nothing to do with electronic IQ, it has to do with trust,” said Bacchus.
The minister said this had prompted his team to push a digital literacy programme, which he said, “is really to get people to trust technology even more.”
But he acknowledged in his speech that many were not eager to adopt digital at the moment.
“I must emphasise that we do not envision that e-services will replace the more traditional in-person channels of service delivery. We are fully aware that our citizens are at varying stages of digital readiness. Our approach to service delivery is to leverage technology to offer our citizens choice, and not to force them to accept unfamiliar new solutions which they do not yet trust,” he said.
The minister’s comments were amusing to Kiki De Valle, Mastercard’s executive vice president, Market Development- Latin America & Caribbean.
During her presentation in the segment “It’s a Leadership Issue,” she too acknowledged that trust and corporate image guided the public adoption or acceptance of digital options offered by companies.
“Mastercard did a study just recently. The biggest question we were trying to solve was really the correlation between digital transformation and technology and the adaptation or the adoption of technology, with trust. And trust came up in the conversation also this morning, which I thought was quite interesting,” she said.
De Valle continued, “We found was that today 75 per cent of consumers don’t make a purchase or sign up for a product or a service, unless they actually trust the organisation. You find consumers really more and more holding company accountable for the actions that they’re taking.”
She explained this went beyond simply security and infrastructure but also corporate image and social responsibility in some cases.
“Consumers are worried, in particular, about data. What is happening usually with my data, how is this company treating my information? The second one that they’re prioritising is wellbeing and safety for the consumer. And then the last thing is that they have a perception about transparency of the public persona of that company,” she said.
De Valle said there were several questions leaders should follow when putting together their digital policies and agendas so that their customer base would have a clear picture of the goal of the digital space being created.
She, however, noted that countries that have been able to develop a digital infrastructure have seen clear advantages in the recovery period following the onset of COVID-19 as they were able utilise digital platforms to distribute social grants and other funds aimed towards stabilising their citizens.
T&T does have such infrastructure, but as Minister Bacchus pointed out, there is a reluctance to utilise some of the payment options in place.
There has been evidence for some time that T&T has been slow in adopting e-payment systems in particular.
The COVID-19 pandemic’s closure of physical banks prompted a surge in online banking adoption in this country, a point noted by the Republic Bank Vice President Richard Sammy in his sponsor’s remarks.
“We recorded for example an over 350 per cent increase in acceptance of our e-commerce solution and 94 per cent increase in sign-ups for our corporate online banking solution to date, as both businesses and individuals navigated around lockdown measures and accompanying restrictions with digital preferences continuing into the post-pandemic period,” said Sammy.
However, his colleague at Republic Bank general manager, Group Marketing and Communications Karen Tom Yew noted that Republic Bank’s EndCash had seen sluggish growth since it was launched as T&T’s first digital wallet in March 2021.
The trend she noted has only started to shift slightly as the digital wallet has been adopted by more and more prominent businesses