JavaScript is disabled in your web browser or browser is too old to support JavaScript. Today almost all web pages contain JavaScript, a scripting programming language that runs on visitor's web browser. It makes web pages functional for specific purposes and if disabled for some reason, the content or the functionality of the web page can be limited or unavailable.

Friday, April 4, 2025

Digital distrust in local e-commerce systems

by

Peter Christopher
642 days ago
20230701

On day one of the Tech Hub Is­land Sum­mit Dig­i­tal Trans­for­ma­tion at the Hy­att Re­gency on Thurs­day, Min­is­ter of Dig­i­tal Trans­for­ma­tion, Has­sel Bac­chus, ad­mit­ted his min­istry had a bit of a co­nun­drum.

It was not that his min­istry had not made progress in its goals to fur­ther dig­i­tal trans­for­ma­tion, in­deed he was able to list some the strides made at the event.

“We have been track­ing e-ser­vices across Gov­ern­ment. We are cur­rent­ly fol­low­ing some 180 e-ser­vices and more will come on stream in the months ahead. In fact, through a new­ly launched ini­tia­tive, the De­vel­op­er’s Hub, we will be con­vert­ing many of these ser­vices to a suite of full end-to-end ser­vices that can be ini­ti­at­ed and com­plet­ed by our cus­tomers from a lo­ca­tion and at a time most con­ve­nient to them,” said Bac­chus, re­fer­ring to the De­vel­op­er’s Hub launch which took place ex­act­ly a week ear­li­er.

But the min­is­ter not­ed that all these signs of progress were moot if the in­tend­ed users did not feel like they could, or rather should, use those plat­forms.

“If your cus­tomers don’t have the re­quired skills to use these things and that in turn de­vel­ops trust, they won’t use it. You build these re­al­ly great things and they don’t trust it and they won’t use it,” said the min­is­ter, who ex­plained that this dilem­ma drew him to have a con­ver­sa­tion with Dig­i­cel’s CEO Abra­ham Smith about dig­i­tal adop­tion.

“I have had that con­ver­sa­tion re­cent­ly with Abra­ham and we were talk­ing about it and what they found—and Dig­i­cel op­er­ates across the is­land chain and oth­er places in South Amer­i­ca—is vary­ing pieces of ac­cep­tance of what we are do­ing and the core piece of that is trust,” said Bac­chus.

He said there were peo­ple sit­ting in the room at the Hy­att who would buy any­thing on eBay and who buy things on Ama­zon and pay for it.

“But they would not use any of the pay­ment meth­ods that we have to pay an elec­tric­i­ty bill or a wa­ter rate and that has noth­ing to do with elec­tron­ic IQ, it has to do with trust,” said Bac­chus.

The min­is­ter said this had prompt­ed his team to push a dig­i­tal lit­er­a­cy pro­gramme, which he said, “is re­al­ly to get peo­ple to trust tech­nol­o­gy even more.”

But he ac­knowl­edged in his speech that many were not ea­ger to adopt dig­i­tal at the mo­ment.

“I must em­pha­sise that we do not en­vi­sion that e-ser­vices will re­place the more tra­di­tion­al in-per­son chan­nels of ser­vice de­liv­ery. We are ful­ly aware that our cit­i­zens are at vary­ing stages of dig­i­tal readi­ness. Our ap­proach to ser­vice de­liv­ery is to lever­age tech­nol­o­gy to of­fer our cit­i­zens choice, and not to force them to ac­cept un­fa­mil­iar new so­lu­tions which they do not yet trust,” he said.

The min­is­ter’s com­ments were amus­ing to Ki­ki De Valle, Mas­ter­card’s ex­ec­u­tive vice pres­i­dent, Mar­ket De­vel­op­ment- Latin Amer­i­ca & Caribbean.

Dur­ing her pre­sen­ta­tion in the seg­ment “It’s a Lead­er­ship Is­sue,” she too ac­knowl­edged that trust and cor­po­rate im­age guid­ed the pub­lic adop­tion or ac­cep­tance of dig­i­tal op­tions of­fered by com­pa­nies.

“Mas­ter­card did a study just re­cent­ly. The biggest ques­tion we were try­ing to solve was re­al­ly the cor­re­la­tion be­tween dig­i­tal trans­for­ma­tion and tech­nol­o­gy and the adap­ta­tion or the adop­tion of tech­nol­o­gy, with trust. And trust came up in the con­ver­sa­tion al­so this morn­ing, which I thought was quite in­ter­est­ing,” she said.

De Valle con­tin­ued, “We found was that to­day 75 per cent of con­sumers don’t make a pur­chase or sign up for a prod­uct or a ser­vice, un­less they ac­tu­al­ly trust the or­gan­i­sa­tion. You find con­sumers re­al­ly more and more hold­ing com­pa­ny ac­count­able for the ac­tions that they’re tak­ing.”

She ex­plained this went be­yond sim­ply se­cu­ri­ty and in­fra­struc­ture but al­so cor­po­rate im­age and so­cial re­spon­si­bil­i­ty in some cas­es.

“Con­sumers are wor­ried, in par­tic­u­lar, about da­ta. What is hap­pen­ing usu­al­ly with my da­ta, how is this com­pa­ny treat­ing my in­for­ma­tion? The sec­ond one that they’re pri­ori­tis­ing is well­be­ing and safe­ty for the con­sumer. And then the last thing is that they have a per­cep­tion about trans­paren­cy of the pub­lic per­sona of that com­pa­ny,” she said.

De Valle said there were sev­er­al ques­tions lead­ers should fol­low when putting to­geth­er their dig­i­tal poli­cies and agen­das so that their cus­tomer base would have a clear pic­ture of the goal of the dig­i­tal space be­ing cre­at­ed.

She, how­ev­er, not­ed that coun­tries that have been able to de­vel­op a dig­i­tal in­fra­struc­ture have seen clear ad­van­tages in the re­cov­ery pe­ri­od fol­low­ing the on­set of COVID-19 as they were able utilise dig­i­tal plat­forms to dis­trib­ute so­cial grants and oth­er funds aimed to­wards sta­bil­is­ing their cit­i­zens.

T&T does have such in­fra­struc­ture, but as Min­is­ter Bac­chus point­ed out, there is a re­luc­tance to utilise some of the pay­ment op­tions in place.

There has been ev­i­dence for some time that T&T has been slow in adopt­ing e-pay­ment sys­tems in par­tic­u­lar.

The COVID-19 pan­dem­ic’s clo­sure of phys­i­cal banks prompt­ed a surge in on­line bank­ing adop­tion in this coun­try, a point not­ed by the Re­pub­lic Bank Vice Pres­i­dent Richard Sam­my in his spon­sor’s re­marks.

“We record­ed for ex­am­ple an over 350 per cent in­crease in ac­cep­tance of our e-com­merce so­lu­tion and 94 per cent in­crease in sign-ups for our cor­po­rate on­line bank­ing so­lu­tion to date, as both busi­ness­es and in­di­vid­u­als nav­i­gat­ed around lock­down mea­sures and ac­com­pa­ny­ing re­stric­tions with dig­i­tal pref­er­ences con­tin­u­ing in­to the post-pan­dem­ic pe­ri­od,” said Sam­my.

How­ev­er, his col­league at Re­pub­lic Bank gen­er­al man­ag­er, Group Mar­ket­ing and Com­mu­ni­ca­tions Karen Tom Yew not­ed that Re­pub­lic Bank’s End­Cash had seen slug­gish growth since it was launched as T&T’s first dig­i­tal wal­let in March 2021.

The trend she not­ed has on­ly start­ed to shift slight­ly as the dig­i­tal wal­let has been adopt­ed by more and more promi­nent busi­ness­es


Related articles

Sponsored

Weather

PORT OF SPAIN WEATHER

Sponsored