DIX­IE-ANN DICK­SON

Ar­rive Alive would be strate­gi­cal­ly placed at all the Car­ni­val events spon­sored by Carib Brew­ery Ltd to en­sure that pa­trons do not leave in­tox­i­cat­ed. Spon­sor­ship and events man­ag­er of Carib, Col­in Mur­ray, said so yes­ter­day at the com­pa­ny's head of­fice in Champs Fleurs dur­ing the of­fi­cial an­nounce­ment Carib's spon­sor­ship of Wood­brook Play­boyz Steel Or­ches­tra. Mur­ray said in an ef­fort to en­sure that pa­trons act­ed re­spon­si­bly, Carib had teamed up with Ar­rive Alive to be present at all the com­pa­ny's spon­sored Car­ni­val events.

"Ar­rive Alive would be at all the Car­ni­val events and at the end of the event there would be sober zones where the pub­lic can be test­ed with the breathal­yser to en­sure that peo­ple were not leav­ing drunk," he said. He said Carib would al­so try to ac­cess taxi ser­vices but urged that every group or per­son should have a des­ig­nat­ed dri­ver. How­ev­er, he said the pub­lic can look for­ward to var­i­ous pro­mo­tions through­out the sea­son and through the year. Man­ag­ing di­rec­tor of Carib Brew­ery, Derek Wad­dell, al­so an­nounced that the com­pa­ny was now the new spon­sor of Wood­brook Play­boyz steel Or­ches­tra af­ter five years of spon­sor­ship from An­gos­tu­ra.

Wad­dell said be­ing one of T&T's most ac­tive and long-stand­ing cor­po­rate spon­sors, es­pe­cial­ly when it came to T&T cul­ture and Car­ni­val, the com­pa­ny saw the need and the op­por­tu­ni­ty to sup­port the steel­band fra­ter­ni­ty. He said the com­pa­ny felt that T&T had em­braced all of its brand, es­pe­cial­ly the flag­ship brand, Carib beer, so it was their way of giv­ing back to the na­tion by con­tin­u­ing to sup­port the lo­cal art form. He said the spon­sor­ship con­trac­tu­al agree­ment was for three years, but hoped that they would have a long and suc­cess­ful al­liance.