A team of local entertainers and influencers are taking a stance against crime with the launch of a campaign called UNITTY.
Orlando Octave, Isasha, Erphaan Alves, Preedy, Jaron Nurse, DJ Lila and Randal Alexander are calling on corporate to join with them.
The campaign comes on the heels of the brutal murders of four young people in Arima.
The Heights of Guanapo in Arima was sent into shock after four siblings were gunned down as they lay in their beds on ????
Police said Faith Peterkin, 10, Arianna Peterkin, 14, Shane Peterkin, 17, and Tiffany Peterkin, 19, were asleep in their Gravel Road Extension, La Retreat Extension home around 12.25 am when gunmen stormed in.
When the massacre ended, the Peterkin siblings were dead and five others, including a 14-year-old girl, were wounded.
Firmly standing up against the violence in the country is singer Orlando Octave.
“Music is one of the most important tools we have. We need to start putting positive messages out there on a vast scale, just like the negative messages are rotated,” said Octave.
“We are also trying to start a big brother programme by partnering with corporate Trinidad and Tobago. We need to take the youths of the street. Clothe them, train them and employ them. We have to create opportunities to get them off the street. It is the gangsters which helping the youth, the ‘community leaders’ who are currently buying the books and bags.
“If we do nothing about it we are creating monsters. Children dying. It is a sad state. It is terrible. It is heart breaking. It is heartbreaking to see our society crumbling everyday.”
Already, team UNITTY has produced a number of short interactive videos, engaging artistes on the topic of crime.
In one of the videos, soca artiste Preedy, whose real name is, Akeem Chance, says he’s learnt that the most powerful words in the art of war is “I apologise”. “The problems and the solutions are right there,” he said, mindfully telling the world that he will forever stand for unity.
The videos have been making the rounds on social media.
Pengo Music’s Randal Alexander said the overall mission is to curtail crime in our country.
“To give our young boys and girls a fighting chance,” he said.
The producer who has worked in the entertainment industry for many years, said he stands firmly in support of positive reinforcement.
“What we would like to do is transform the media’s narrative, turning it from negative, to positive,” he added.
“The loudest noise is heard from a distance. If that noise is negative, a larger cross section of our society feeds on this negative noise. We must change that flipping it from negative to positive.”
He said support for the initiative is tantamount to its overall success.
“Our mission’s success is based on the amount of support we receive from people who have the resources to help – people who want to help,” said Alexander.
Together with the core members of the team, which includes Octave and events professional, Jean Marc Aimey, Alexander revealed that a number of partners have shown interest and as such, a 100 day ‘POSITIVITY’ campaign has been launched.
“This will be the forerunner to the main event – a coming together, a unifying and uplifting concert for change – a peace festival, which will take place at the close of the year.”
The men believe Trinidad and Tobago’s international reputation has tarnished to a large extent, as a result of crime.
“It’s better to try and fail than the alternative. This is our country. Our children and generations to come, will inherit our individual legacies, here, in this land. How can we stand by and watch this place, once considered Paradise, fall apart and not even try to create change?” Alexander asked.
Team UNITTY is calling on citizens, and corporations near and far, to take a leap of faith, in the name of little Faith and others like her.
Alexander added: “They did not ask to be here. It is our job as parents, leaders, professionals, businessmen and women, to take care of them, provide a safe world for them, establish a no-nonsense approach to crime and criminal behaviour. It can be done and it must be done. We must save our nation.”