Swag, in terms of how people carry themselves—their walk, style, and overall demeanour—can be quite telling about a country's culture and the character of its people. It's often a reflection of the values, confidence, and social norms within a community.
For instance, in some cultures, a confident, relaxed walk and vibrant clothing might express pride, resilience, or a strong sense of identity. In others, a more subdued style may indicate humility, collectivism, or a focus on tradition. The way people present themselves often communicates underlying social values like individuality, conformity, openness, or modesty. Swag can also be shaped by historical, economic, and social factors.
The phenomenon of people in T&T, walking with a certain "swag" can be complex and rooted in a mix of cultural, social, and economic factors.
Here are a few possible explanations: 1. Cultural Expression and Identity - Swag as Cultural Pride: In T&T, swag most times is a form of cultural expression, reflecting pride in our identity, heritage, and community. This swagger can stem from a deep sense of belonging, resilience, and the historical legacy of overcoming adversity. It's a way to maintain dignity and self-worth, regardless of external circumstances.
But let's ask ourselves. Do we deserve to have all that swag then based on all that has been written here so far and considering the state we are in both on and off the sporting fields?
It is also said that countries and communities with a history of overcoming adversity might carry a certain swagger as a badge of survival and strength. In contrast, a more conservative society might exhibit a more restrained and formal style as a reflection of its traditions and social structure. Ultimately, swag is a form of non-verbal communication, offering insights into how people see themselves and want to be seen by others, which in turn can reveal much about their cultural background and community values.
Where are we now as a nation? Look at nine out of ten young men and even older ones on the streets of T&T and you see swag everywhere, all walking around as though they represent some form of success with that 'bad boy' or dapper status.
As I have done in previous articles, I'll use Jamaica as an example. The youth in Jamaica can afford to move with all the swag they want, especially because of their consistent success in athletics. Even the non-athletes can easily walk around with pride because of who they represent. At this point in time, we in T&T can't exactly afford to be this. We need to humble our laurels or in other words, stay grounded and behave that way.
Jamaicans are often seen as having a natural swag, which can be attributed to a combination of cultural pride, historical achievements, and significant successes in areas like athletics, music, and global influence. This swag is not just about outward appearance or demeanour but is deeply rooted in a sense of national identity and accomplishment. Cultural Pride and Identity - National Pride: Jamaicans have a strong sense of cultural pride, often reflected in their confident and distinctive swagger. This is linked to their rich cultural heritage, which includes reggae music, Rastafarianism, and a history of resistance and resilience against colonialism and oppression.
Jamaica's global influence - Jamaican culture has had a profound global impact, from Bob Marley and reggae music. This international influence adds to the confidence and swag that Jamaicans exude. Athletic Success and World-Class Athletes: Jamaica's success in athletics, particularly in sprinting, has given the nation a global reputation for excellence.
Icons like Usain Bolt, Shelly-Ann Fraser-Pryce, and others have dominated world athletics, bringing pride to the nation. This success on the world stage, even at the 2024 Olympics naturally boosts national confidence and swag. Legacy of Excellence: The continued success of Jamaican athletes at the Olympics and World Championships has created a legacy that reinforces a sense of achievement and pride. This athletic prowess contributes to the collective swag of the Jamaican people, as they have tangible accomplishments to back it up.
How does T&T match up when it comes to this? Dwight Yorke and his gang of 2006 can walk with swag, Brian Lara, Dwayne Bravo and a few others in cricket can walk with swag. Led by Ato Boldon, Keshorn Walcott and a handful of others now including Jereem Richards can walk with that swag. Hasely Crawford at age 73 can fall in that group if he chooses to. But the rest have a lot more to do, a lot more to accomplish before we can think of being part of that clip.
Deserved Swag Earned Confidence: The swagger often seen in Jamaicans and several others, take Argentines for instance, can be considered well-deserved, given their country's achievements. We look in awe at all those stadium photos on the internet of Leo Messi and his teammates strutting through stadiums on game days. moving with a sense of authority like they own the place. Whether it's their domination in certain sports, their cultural influence, or their global recognition, people in places such as Jamaica and other destinations have tangible reasons to carry themselves with pride and confidence.
Representation of Success: Swag is more than just style; it's a representation of success, resilience, and global impact. This makes it not just a cultural trait but a well-earned characteristic that symbolises a nation's accomplishments. In summary, their swag is a reflection of a strong national identity, pride, and the confidence that comes from significant achievements on the world stage.
In T&T, the time has come for us to reflect deeply on what it truly means to achieve the status we aspire to as a nation. It’s not enough to rely on past accomplishments or the reputation we’ve built around our vibrant culture and ability to enjoy life. While these are important aspects of who we are, they alone cannot define our future success. We must humble ourselves and acknowledge that there is more work to be done. The road ahead requires dedication, resilience, and a collective effort to address the challenges we face. It’s not about accumulating wealth or being known for hosting the best parties; it's about rolling up our sleeves and committing to the hard work needed to make real progress.
Listen, nothing's wrong with a little bounce in our step. Nobody's saying to go into a shell. But this moment calls for us to put aside any complacency and focus on the actions that will truly uplift our society. If we want to turn things around and achieve the greatness we are capable of, we must prioritise our efforts, invest in our communities, and work together with humility and determination. Only then can we earn the status we seek—not just in the eyes of the world, but in the legacy we leave for future generations.
Shaun Fuentes is the head of TTFA Media. He was a FIFA Media Officer at the 2010 FIFA World Cup in South Africa and 2013 FIFA U-20 World Cup in Turkey. He has travelled to 88 countries during his journey in sport. The views expressed are solely his and not a representation of any organisation. shaunfuentes@yahoo.com