On Feb­ru­ary 27, the T&T Rug­by Union (TTRU) launched of a new lo­go for rug­by is ex­pect­ed to help the sport cap­i­talise on the vast amount of op­por­tu­ni­ties be­ing pre­sent­ed by the de­vel­op­ment of the sport in­ter­na­tion­al­ly.

This de­vel­op­ment marks the first step of a com­pre­hen­sive mar­ket­ing strat­e­gy that will show the move­ment of the sport in the fu­ture.

The new lo­go is de­pict­ed by an im­age of the Scar­let Ibis and a rug­by ball in a for­ward mo­tion.

A re­lease from the TTRU said the new lo­go il­lus­trates col­lab­o­ra­tion - the in­de­pen­dent im­ages com­ing to­geth­er in for­ward­ing mo­tion. Sport and busi­ness - prepa­ra­tion and com­pe­ti­tion. The red, white, and black - our past, present and the fu­ture we are build­ing to­geth­er.

Pres­i­dent Thomas and her ex­ec­u­tives said: " The bi-coloured ball rep­re­sents the in­clu­sion we strive for across our twin na­tion. The de­sign serves to raise our pro­file and vis­i­bil­i­ty through­out the na­tion, re­gion, and globe, as well as im­prove how we are per­ceived vi­su­al­ly.

It sig­ni­fies a com­mit­ment to our stake­hold­ers as an or­ga­ni­za­tion."

The COVID-19 pan­dem­ic has cre­at­ed a chal­leng­ing time for the sport of rug­by as it has too many oth­er sports. Thomas said be­cause of the pan­dem­ic her union has spent the past year de­vel­op­ing in­fra­struc­ture that will en­able the trans­for­ma­tion of the sport to a busi­ness prod­uct that will be com­pet­i­tive on the glob­al scale.

" Chang­ing our lo­go re­flects the changes that we are al­ready im­ple­ment­ing as a Union. We are com­mit­ted to the flex­i­bil­i­ty and in­ge­nu­ity, along with ad­her­ence to in­ter­na­tion­al stan­dards that are re­quired to suc­cess­ful­ly re­alise the vi­sion for rug­by in T&T in the short, medi­um and long term.

Sport as a prod­uct has long changed glob­al­ly. The TTRU is re­spon­si­ble for en­sur­ing that its stake­hold­ers, in­clud­ing ath­letes and mem­bers, are able to ac­cess the di­verse op­por­tu­ni­ties that are avail­able through the in­ter­na­tion­al growth of rug­by. Not on­ly are we ca­pa­ble of adapt­ing to change, but due to COVID-19, which has lev­elled the field of play, we are in a bet­ter po­si­tion to pi­o­neer strate­gies that specif­i­cal­ly con­sid­er the lo­cal en­vi­ron­ment," the TTR­FU has ex­plained.