Samantha John Best, the well-known former news anchor, is using her experience to help others conquer one of the most common fears—public speaking.
Her latest initiative, a class called Sip and Speak, saw a diverse group of individuals eager to tackle the challenges that come with public speaking, network with like-minded people, and gain practical insights from Samantha herself.
The event, which was held at the Cascadia Hotel, St Ann’s in early April, drew interest not only because of Best’s popularity but because of its unique approach to addressing a universal issue: speaking in front of an audience.
In an exclusive interview with Guardian Media, Best shared that the idea for the class came naturally to her.
“I was already doing private coaching, and I noticed that a lot of people were experiencing the same thing—the fear of public speaking,” she explained.
“They thought they were alone in it, and I wanted to show them that they weren’t. We all go through it, and together, we can overcome it. The aim was to bring people together, help them grow, and give them the tools they need to seize opportunities,” she said.
Best, who was a former news anchor at TV6 and TTT, was also a popular radio announcer known by the moniker Sammy Jo. After almost two decades in media, she is now in the insurance industry and also conducts public speaking coaching and masterclasses.
The event was designed to help participants break through their fears and develop the confidence needed to speak in public. The class kicked off with a warm welcome from Best, who shared her personal experiences with stage fright and how she overcame it throughout her broadcasting career. Her story allowed some of the attendees to find comfort as they learnt that even someone as accomplished as Best once struggled with the same challenges.
Best emphasised that confidence can be built through simple, yet effective, practices.
“It’s all about your mindset,” she said. “Your body language, the way you carry yourself, and your breath can all make a huge difference in how you feel and how others perceive you.”
Participants were asked to come up on stage, read from a prepared script, and showcase their speaking abilities. Best and master of ceremonies, Jason Williams, provided instant feedback, offering corrections on everything from posture to vocal delivery, ensuring each individual received personalised guidance to improve their stage presence. The real-time coaching helped participants identify areas of improvement and provided them with the confidence to continue honing their skills.
“Sometimes, you don’t realise what you’re doing wrong until someone points it out,” one participant shared. “It was so helpful to get feedback right away, and the positive environment made it easier to receive the corrections.”
She expressed her satisfaction with the turnout and the success of the event.
“I’m happy to give back to the community, especially because many people grew up watching me on the news,” she said.