On Monday, a significant percentage of this country’s cable, internet, and telephone users began paying more for these services.
Also on Monday, a large chunk of this country’s cable, internet, and telephone users learned that they will be paying more to use these services next month.
In April, Flow announced it would be raising its rates by 3.5 per cent on May 1, the very day that Digicel informed its customers that it would be raising the rates between $15 to $60 for a number of its packages starting from June 1.
The communications sent out to customers bore other similarities apart from the punchline that the customers would pay more.
Flow stated in their April communique that “the current external economic pressures are now such that as a business we must unfortunately slightly increase our prices by 3.5 per cent per month.”
Digicel was a bit more detailed in explaining those economic pressures, stating, “The costs of international television content continue to rise, and over-the-top (OTT) apps (such as Netflix and WhatsApp) are growing in popularity, increasing internet pressures and further driving up our operational costs.”
Indeed they were not the only local provider that alluded to increased operational costs affecting their service as Princes Town-based provider Airlink Communications similarly noted the increased costs prompted them to drop some of their services at the end of March.
Digicel reached out to the Business Guardian following Flow’s notice to customers, as it sought to explain that the entire industry indeed had been reeling from increased costs and additional burdens in the wake of the pandemic.
The company told the Business Guardian: “Just to set some context, all telecom operators are affected by inflation risks and increasing operating costs caused by both internal and external factors.
“It is important to note that while operators attempt to increase subscription rates to offset increases in operating costs, the ability to do so is determined by competitive pressures, consideration of the impact on customers, and the reality that as operational costs escalate, the revenue from these small incremental price increases is soon outstripped.”
The company explained that providers have suffered from the increased cost of international links, or the capacity to connect to the internet, particularly since the onset of the COVID-19 pandemic.
Digicel said, “Over the past three years, during the pandemic, internet usage has doubled on our network, meaning that the average person uses the internet twice as much when compared to pre-pandemic levels. Please note that this country does not manufacture internet; we pay international companies for capacity or access links to the internet via undersea cabling that runs from the US. The more internet used is the more links that have to be paid for.”
The pandemic introduced increased use of streaming services, which in itself increased due to the emergence of several new players in that market, and voice calling applications that were spurred by the pandemic placed further strain on the bandwidth of the local providers.
Digicel said, “The increasing prevalence of OTT apps (over-the-top applications) like Netflix, YouTube, and WhatsApp, for example, have undermined telecom’s ability to earn revenue from television subscriptions or voice calls on the mobile side. However, they require lots of internet to work but do not contribute to the cost of providing this connectivity. Customers are now streaming movies at higher quality than ever before and this requires constant investment to improve our capacity to deliver.”
Netflix effect
The company noted that while in many cases some of these applications earn revenue from subscribers in Trinidad and Tobago, they return little to the country’s coffers while companies like Digicel and Flow are obligated to pay taxes to the state.
Digicel said, “These apps are not paying their fair share for the demands placed on the networks. For example, subscriptions paid to Netflix, YouTube, or WhatsApp, among others, do not contribute to taxes paid to T&T, nor do they sponsor community development projects in the market, nor do they contribute to the additional costs internet service providers incur due to demands for more powerful internet that’s faster and more reliable to access the content on these OTT’s.”
The company also noted that the cost of providing international TV content and copyright, sporting, and entertainment events has increased for all telecommunications providers.
Flow and Digicel famously joined forces to secure rights to show the English Premier League in 2019, but both currently do not show the league after the companies were outbid for the rights by Verticast last year.
Digicel also noted that amid these increases the company still had to find means of improving its technology, which meant additional costs for investment, while inflationary pressures also mean that the company must also provide competitive salaries for staff.
“Customers’ expectations have changed as it relates to the reliability of their internet service. It used to be that large businesses, whose software was critical to always be connected, would pay a premium to ensure redundancy in capacity but today all customers expect that quality grade service, “ said Digicel, “Internal factors like salaries- Due to the effects of inflation, companies have to adjust employee’s salaries and other cost centres. This has also driven up operational costs.”
Digicel Trinidad and Tobago notably retrenched 126 workers in March, after it opted to shift its call centre to Jamaica, while the Digicel group entered into a debt restructuring deal in April.
However, the challenges outlined by Digicel are not new and indeed both Flow and TSTT have all downsized staff significantly in the last decade amid growing challenges and declining revenues in the industry.
Notably all three providers (Digicel, Amplia, Flow) have adjusted the prices of their packages and raised the cost (and speed) of their base fibre optic packages since 2019.
Following the announcement of the restructuring of TSTT and the retrenchment of hundreds of workers last year, TSTT CEO Lisa Agard noted that revenue from both fixed and mobile calls fell off a cliff during a pandemic. She added that while customers still turned to these companies for internet services, it did not serve as enough of a substitute for that lost revenue.
However with streaming services also replacing the need for cable subscriptions, another revenue stream has been lost for these providers.
Digicel agreed, stating: “During the COVID-19 pandemic, we have seen huge increases in people’s reliance on the internet and use of the internet. Internet usage has doubled, the demand placed on the technology has doubled, and the expectation that everything will work, as it should, has increased but the revenue earned has not increased. In fact, we have seen voice revenue decline significantly, as customers now use OTT apps like WhatsApp to place calls.
“When connected to the broadband internet, customers are not charged to make these calls over the network. Therefore, you have a situation where the service provider pays a license fee for a phone number that is being used to make calls. However, the company is not earning revenue from that call, even though it is happening over a network that said provider is also paying to have up and running.”
This has led local providers to even include these streaming services in their packages to maintain subscribers.
Digicel said: “We have seen more demand for OTT streaming services, as customers want more Video-On-Demand in place of scheduled TV content. However, it is important to note that these streaming services require high-speed internet connectivity for success, yet they do not pay taxes, fees or contributions to provide such in this market.
“In addition to this, many of these international channels have been increasing subscription costs to providers for their content (cable TV) but we do not transfer these costs to the customers because it would lead to huge price increases. This situation has led to telcos now offering a-la-carte access to these OTT entertainment providers like Disney+ and HBO Max amongst others.”
Digicel also acknowledged that the reduced spending power of the public has not helped as consumers are also cutting back on their spending, further reducing the revenue of these companies.
The company said: “These declines in revenue are juxtaposed to the increases in infrastructural investments required to meet higher network utilisation as more customers consume more bandwidth due to changes in work from home, online classes, etc. Customers pay much less for Megabits per second (Mbps) as compared to just five years ago.”
It added that it also had seen the cost of doing business increase as a result of the pandemic.
Digicel said: “The COVID-19 pandemic and mitigation measures have caused, and continue to cause, adverse impacts on global supply chains and economic conditions. We’ve seen delays in shipments of mobile phones, products, and technical equipment needed for the network. These things all increase the costs of doing business.”
Flow did not respond to any of the texts, emails, or calls from the Business Guardian concerning their fare increases, while TSTT/Amplia opted not to comment on the situation.
Regulator responds
However, CEO of the Telecommunications Authority of Trinidad and Tobago Cynthia Reddock-Downes said the Authority was not pleased with the announcement of the price increases but had little say due to the open telecommunication market.
She said, “The authority does not welcome increases in rates, particularly at this time when customers are facing a difficult time generally. The difficulty for TATT, of course, is that the market is open. And according to our Telecommunications Act, chapter 47:31 Once a market is competitive, then the authority is unable to intervene to fix prices, we do not have the authority to intervene to fix prices.”
TATT said it was currently in the process of collecting data concerning the actual market distribution of telecommunication providers in the country.
Reddock-Downes however admitted that the cost of international content for providers has increased, and they had little say in those price adjustments. She also noted that the market was also impacted by illegal IPTV providers who don’t pay these international copyright fees.
“That’s of concern to us. Yes. And the reason why is that those people, we are not aware that they have legal right to content. And if they don’t have the legal right to content, it means that they’re not paying for it. And if they’re not paying for it, it means that they’re not incurring those costs that other service providers will have to come in. Because as licensed broadcasters they have to pay for the content,” Downes explained.
She said TATT had been largely successful in shutting down these illegal services once they were made aware of them, but she admitted these “providers” had a knack for re-emerging.