The “Mother of all Carnivals” has exposed several of T&T’s Carnival flaws, and these matters need to be addressed for the industry to flourish.
On Friday, Carnival band Tribe issued an apology to its masqueraders.
The mas band has emerged as the industry leader in terms of service since coming into operation in 2004, as it has over time surpassed or purchased many of its competitors.
This fact was acknowledged in the apology, stating, “After 18 years in the business, we fell short of delivering to our usual standard in certain areas and we take full responsibility. We sincerely apologise to those of you who were affected.”
This apology came after several masqueraders raised concerns about costume collection, their costumes and even the food and beverages made available to them during the parade of bands on Monday and Tuesday.
The band stated it was searching for solutions to these issues and would be speaking with affected masqueraders to identify its shortcomings. However, Tribe admitted that the supply chain issues created by the COVID-19 pandemic severely affected its operations.
Tribe said, “To be transparent, costume production was gravely affected by supply chain disruptions which extended into the last quarter of 2022 causing us to lose approximately two months of costume production time. We implemented mitigating strategies and we believed that our new timelines would have been met.
“In the end, however, many of the materials and costumes for some sections were received very late, and in some cases just in time for packing without our usual quality-control checks. This then triggered a series of events including late costume distribution, that became overwhelming for the distribution and customer service teams in the last few days to Carnival.”
However, Tribe was not the only standard bearer for Trinidad Carnival that was forced to apologise to patrons, as a week earlier Machel Montano’s much anticipated One Show was met with scathing reviews from patrons who were left frustrated by the delayed opening of gates at the venue, concerns about the availability of food and ultimately a late start of the show.
Montano and the event’s organisers, like Tribe issued an apology. Days before One Show, Kes the Band’s Izwe 2023 concert was also marred by logistical issues, as patrons were frustrated by long hours of traffic followed by long lines to enter the event.
Carnival Studies lecturer Dr Jo-anne Tull noted that these logistical concerns were fairly common for much of the Carnival season as she felt that the two-year gap had adversely affected the show T&T put on this year.
“How you set that up for a Carnival event is very different from a rock show or something like that,” said Tull during a webinar entitled: “Tracing the Evolution/Devolution of the Carnival in T&T”.
“When one looks at this past Carnival if we drill down on it,” said Dr Tull, “We need to go back to the drawing board and do training in terms of the logistics. We saw a lot of poor logistics going on. And that was because of the two years. No one realised, that they were lacking memory of the experience and the experience of memory is very important in terms of how you map out your events and that is because of the nature of Carnival.”
She said it was important that organisers understood that their presentation for the event was also crucial to the overall product that is T&T Carnival.
During the webinar, economist Dr Marlene Attzs also noted there were gaps concerning the true economic impact of Carnival which ultimately hindered how planning for the event could be executed. She explained that because of this limited information, Carnival was currently stuck in an unsustainable loop where it would constantly be dependent on an allocation from the government when in reality it should be self-sustaining given its potential.
“Carnival for me has the potential to be a driver of economic growth and development in T&T and it also has the opportunity to provide sustainable employment it has the opportunity for earning foreign exchange as an export sector and boosting productivity in the creative sector,” said Dr Attzs, who noted that research showed that there has not been a standard allocation for Carnival over the years, yet stakeholders have continuously clamoured for the government to provide funding.
An example of such could be seen with the International Soca Monarch, which was cancelled this year after the government opted not to provide $10 million in financial support and instead offered $3 million.
Dr Attzs felt Carnival was such a dynamic earner it should not need to rely on government support.
“There is a whole transmission mechanism, a whole multiplier of Carnival impact that I think remains untapped and not studied. There is a foreign exchange impact. I think it is important for us to understand the net impact of Carnival if we are to talk about the sustainability of this festival. What is the net impact of this festival on T&T?” asked Attzs.
She said the industry is not growing in the way it should as result and is suffering from an affliction called “Dutch disease”.
Dr Attzs said, “We have not used the revenues that we earned from that sector to develop other sectors. That, in a nutshell, is what we mean by Dutch disease and I think our Carnival sector, our Carnival industry has, in fact, been stymied in its growth and its sustainability because of what I put in inverted commas, that ‘Dutch disease’ impact. So what we do on an annual basis is we wait on a subvention of the government.”
She also agreed with comments made by Minister Allyson West years ago that the government had missed out on significant revenues because of missing financial data related to Carnival.
“Do we actually measure the injections and do we actually measure the leakages? There are taxes that we are not capturing because many private persons in Carnival, either do not pay the taxes that are required of them or we can’t account for the taxes that they earn,” said Attzs.
Dr Attzs said the last two years had also shown that T&T’s creative sector could be resilient as they adapted to the restrictions imposed as a result of COVID-19.
“I think Carnival ultimately highlights what our potential is in terms of productivity and creativity,” she said, “Our artistes and our Carnival producers are accustomed to moving from one country to the next, that is one of the things T&T has given to the world, we take our Carnival to the rest of the world following our Carnival on Monday and Tuesday.”
But that willingness to share with the world could come back to haunt us a little, as Dr Tull noted that these Carnival’s modelled after this T&T’s are being marketed in many cases as part of a tourism product, an area in which this country falls short.
“When you look across the region, much of the festival branding has tended to tie branding with marketing, destination marketing, and tourism marketing. And that is a little ironic in the context that T&T has never fully predominately pursued a tourism strategy,” she said.
“That is perhaps why the Jamaica Carnival, which is very much mimicked off of the Trinidad Carnival has been able to successfully take off because it is ensconced already in national branding strategy around tourism. It was simply a matter of taking what we have in Port-of-Spain and just dropping it there literally. And you will see that replicated across the world,” Tull said.
Dr Tull, however, highlighted one event which was executed well in T&T Carnival this year, Soca Brainwash, which she said would continue to draw foreigners to the event because of its execution despite having international versions of the event.
She however called on the rest of Carnival stakeholders to rediscover the essence of Carnival, and step up marketing and logistics to avoid being left behind.
“If it is that we only go in a pedantic way as we tend to, it is likely that our Mother of all Carnivals as we call it will be overtaken by its children,” she said.