ST JOHN’S, An­tigua – Apex Group Ltd will con­tin­ue to spon­sor the West In­dies men’s teams for at least the next few months fol­low­ing the re­new­al of its part­ner­ship with Crick­et West In­dies (CWI).

In a re­lease is­sued on Wednes­day, CWI an­nounced that the part­ner­ship had been ex­tend­ed from May 21 to June 5, which will see the Apex brand fea­ture promi­nent­ly on the front of the “Men in Ma­roon” team shirts as they com­pete in six One Day In­ter­na­tion­als and six T20 In­ter­na­tion­als across Ire­land and Eng­land.

Be­yond brand vis­i­bil­i­ty, the part­ner­ship al­so in­cludes ex­cit­ing fan and em­ploy­ee en­gage­ment ini­tia­tives.

Se­lect­ed Apex em­ploy­ees will en­joy ex­clu­sive ac­cess to team train­ing ses­sions in Dublin and Lon­don, of­fer­ing a be­hind-the-scenes ex­pe­ri­ence with the West In­dies squad.

Ad­di­tion­al­ly, CWI and Apex will col­lab­o­rate on the de­vel­op­ment of in­no­v­a­tive dig­i­tal con­tent, spot­light­ing play­er per­for­mance and unique mo­ments from the tour.

This cre­ative part­ner­ship aims to deep­en fan en­gage­ment and am­pli­fy the reach of West In­dies crick­et across dig­i­tal plat­forms.

Chris Dehring, CWI’s chief ex­ec­u­tive of­fi­cer, wel­comed the con­tin­ued al­liance, high­light­ing Apex’s en­dur­ing com­mit­ment to West In­dies crick­et since the part­ner­ship be­gan in 2021.

“Apex has proven to be an out­stand­ing and con­sis­tent part­ner, align­ing its glob­al brand with the strength, pas­sion, and lega­cy of West In­dies crick­et.

“Their con­tin­ued in­vest­ment re­flects con­fi­dence in our team and our re­gion­al brand. With the Apex lo­go once again front and cen­tre, we an­tic­i­pate sig­nif­i­cant glob­al vis­i­bil­i­ty and mu­tu­al val­ue,” Dehring said.

Mean­while, Apex Group’s founder and CEO, Pe­ter Hugh­es said he was al­so pleased to con­tin­ue part­ner­ing with CWI.

“We’re pleased to re­new our part­ner­ship with the West In­dies crick­et team, an icon­ic pres­ence in glob­al sport.

“This col­lab­o­ra­tion of­fers a unique op­por­tu­ni­ty to con­nect with di­verse au­di­ences in­ter­na­tion­al­ly and cel­e­brate our shared val­ues of per­for­mance and re­silience, while al­so sup­port­ing the Caribbean’s next gen­er­a­tion of tal­ent,” Hugh­es said.

“We look for­ward to some ex­cit­ing match­es and sup­port­ing the team through­out the up­com­ing tours.”

CMC