The largest-ever T20 World Cup concluded successfully after a month of intense competition. As the second-most watched sporting event, only behind the FIFA World Cup, it stands out among the big three: the FIFA World Cup, the Cricket World Cup, and the Olympics. Notably, the Caribbean is likely to host only the Cricket World Cup. This edition was particularly intriguing, spanning nine venues in six countries, five islands, and two continents.
Pre-competition upgrades revitalised Caribbean facilities, including St Vincent’s Arnos Vale stadium, which hosted international cricket for the first time in 12 years. The renovations spurred local employment and solid government investments. In the USA, upgrades were made to stadiums in Dallas and Lauderhill, and a 34,000-seat temporary stadium was constructed in Long Island’s Eisenhower Park, which was closed to the public for the World Cup.
The USA’s experiment with World Cup Cricket, similar to the 1994 FIFA World Cup, leveraged the country’s diverse ethnic groups. The tournament began with a sold-out USA vs Canada match in Dallas. The trend continued with Nepal vs the Netherlands, India vs. Pakistan and India vs USA matches in New York. Bangladeshi supporters dominated the 90 per cent spectator turnout for the Bangladesh vs South Africa match. The atmosphere at these grounds was electrifying, and local vendors benefited massively from the many spectators who flew in worldwide.
While the USA was able to support the movement of these large numbers of people, the Caribbean was not. Nepalese supporters followed their team to St Vincent, and the Indian, English, and South African supporters who could get flights to the Caribbean came as well. Although India vs Australia in St Lucia, was sold out, there was only 40 per cent capacity at the ground because of poor airlift. The semifinal in Guyana was 50 per cent full despite being sold out for the same reason. Even the final was in jeopardy of not being a capacity crowd until local patrons bought return tickets at the last minute. Those who travelled to these countries filled every possible accommodation type and spent lavishly on local enterprises. More importantly, most affluent first-timers to the region will likely return for holidays or cricket. But only to the countries that they are now familiar with. The opportunities missed by Jamaica, the country with the largest airlift and most hotel rooms in the region, to attract a new growing set of potential visitors can only be imagined, especially in Kingston, where local accommodation and vendors would have directly benefited.
The matches were highly competitive despite a few challenging pitches with variable, unpredictable bounce and the ball popping up or keeping low, such as in New York and one or two in the Caribbean. The games were close, even if not high-scoring, a refreshing change from the Indian Premier League, with their scores of 200 and beyond. Here, bowlers had a fair chance, and batsmen had to show some form of adjustment and skill. Nothing is wrong with pitches that turn, especially when the conditions are the same for both teams during the match. Finalist South Africa remained unbeaten until the last game, narrowly winning against Nepal by one run, Bangladesh by four runs, and the Netherlands by four wickets with seven balls to spare, keeping each match exciting until the final ball. In the semifinal, India defended a low total against England, as they had against Pakistan and the USA. The thrilling final went to the last over. This was one of the best World Cups from an entertainment and excitement standpoint.
The tournament’s legacy promises a significant impact. All venues are now world-class, with the Kensington Oval in Barbados among the best globally. The region’s capacity to host cricket has improved, and exposure to new spectators has created new opportunities. Most countries likely saw returns on their investments. I watched the final’s last two overs with a high-ranking Barbadian official, who whispered that they hoped for an Indian victory, anticipating that the sizeable Indian contingent would boost the country’s GDP that night with their spending!
Countries like Jamaica missed the chance to attract potential tourists and investors from outside traditional markets. While the game expands and money flows in, some countries are retreating from the cricketing market [financial]. In Jamaica, a high-level committee decided it wasn’t worth the effort, a stance that contrasted sharply with the heavy investments made by the US and other Caribbean nations. Although we were assured it was a considered decision, it’s worth reflecting on whose reasoning was sound! From a competition perspective, however, the tournament was fantastic.
Dr Akshai Mansingh is Dean, Faculty of Sport, The UWI. He can be reached at akshai.mansingh@uwi.edu