At the inaugural Indian Sport Management Association (INSMA) conference at the K J Institute of Management in Mumbai, India, on December 16, Management and Governance (with focus on Sport), UNESCO Chairholder Christos Anagnostopoulos addressed the topic “Governing Sport 2.0: Addressing Challenges and Unlocking Opportunities.”
Drawing on a sports governance research project involving European countries and India, he highlighted three significant challenges facing national sports federations:
• The increased commercialisation of sports has resulted in more complex decisions as federations must satisfy multiple stakeholders, such as international governing bodies, sponsors, national legislations, international standards of good governance, accountability, transparency, and social justice.
• Increased institutionalisations such as possessing a website, providing details of the organisation structure, strategic plan, information on the executive members, internal regulations and policies, etc.
• The availability of resources to meet the growing demands. Some federations may not have the financial and human resource capacity to match their workload and satisfy all reporting requirements. In some cases, the existing members may not know what is expected of them.
Anagnostopoulos emphasised the importance of a governance system predicated upon four key pillars: Transparency, democratic process, Internal accounting and control, and Social Responsibility. Within each category, several principles must be checked off to determine the overall level of governance.
A traffic light system informs the governance position. Red indicates terrible governance, as many of the principles for the four governance categories have not been met; orange signifies an in-between governance position, and green indicates good governance.
What is required to attain the green light of good governance?
Compliance mechanisms must be implemented by establishing a national Codification of Good Governance (CGG). The CGG will involve the following:
• Monitoring the performance of all national federations.
• Implementation of sanctions—Sanctions must hurt, for example, cutbacks in funding.
• Persuasion—Persuade administrators to adhere to the overall sound governance system.
• Rule interpretation—Ensuring administrators know all the various rules and regulations.
• Capacity building—Provision of financial technical assistance.
• Social learning—Sharing of ideas and information among members.
Such a governance system is necessary as many organisations are governed by persons on a volunteer basis and may not have all the technical skills necessary to meet the growing spread of the wings of what constitutes good governance. So, it may not be a case of not wanting to implement but not necessarily knowing what is to be done and how it is to be done.
As such, a key lesson from Anagnostopoulos’ keynote address is that the Ministry of Sport and Community Development and the Sports Company of T&T (SporTT) must ensure that there is a national Codification of Good Governance and that all national federations and their affiliates are aware of the CGG and what is required of them. Additionally, it will be incumbent upon both organisations to heighten their support systems to national federations.
Once the above is implemented, national reporting on each federation’s governance performance using the traffic light system should be made public for transparency and accountability.