Spencer Johnson’s (1999) book "Who Moved My Cheese" seeks to explain how people, organisations and governments can learn to deal with change and in so doing minimise failures and maximise success.
The story about change involves four characters- two mice (Sniff and Scurry) and two little people (Hem and Haw). Sniff anticipates change quickly, and Scurry can adapt to change soon. Hem cannot overcome old beliefs and is resistant to change and risk-taking. Haw initially resists but is prepared to change when the benefits become apparent.
The Sniff, Scurry, Hem, and Haw story takes place in a vast Maze where they search for Cheese, which represents the goals and objectives of individuals - good health and happiness; corporate organizations—profits, investments, new products, and services; sporting organisations—increase funding and success; governments—employment creation, better health care services, etc.
Spencer identifies seven lessons from his story:
• Change happens: individuals and organisations have to get accustomed to it. Sporting organisations must accept that government funding may not always remain the same or increase. They must also accept that sponsors - private - and the government, through SporTT (Sports Company of T&T), may change their requirements to qualify for funding. Change management involves knowing your environment.
• Anticipate change: The sporting environment is constantly changing as strategic management principles and good governance become more expectant of national governing bodies (NGBs) operations. As such, NGBs must ensure that they have the required human resource skillset to comply with their own strategic plan and meet their Service Level Agreements (SLAs) with all stakeholders. Change management involves knowing the players in the dynamic environment. The rapid growth of women’s cricket has forced CWI (Cricket West Indies) to react although regional women’s cricket has been played over 50 years. As a result, age group development is lagging.
• Monitor change: Sporting organisations utilise data to understand different aspects of the sporting environment. For instance, after being crowned joint netball World Champions with New Zealand and Australia in 1979, Trinidad and Tobago netball administrators still need to modernise the game. However, New Zealand, Australia, and other countries have been able to change the sport's image, thereby making it more appealing and attractive to not only players but also fans and sponsors, including television companies. A good example of monitoring change in netball has been the introduction of Fast 5 Netball. Data analysis, talent identification scouts and other specialised skills are being used to train and provide competitive advantages.
• Adapt to change: Change happens but must be anticipated and monitored. NGBs must continually professionalise and upgrade their management to ensure appropriate organisational and cultural changes occur. The organisation's culture has to embrace change head-on. Coaching techniques, strategies, technologies and scientific training are constantly undergoing change.
• Change: For NGBs to change, they must "Burn the Platform". They must respond, not react. They must make tough calls, especially in adverse situations such as funding, athlete performance, and human resource functionality. In other words, NGBs must not wait for the Ministry of Sport and Community Development (MSCD), SPORTT, and international agencies to demand changes to business practices, procedures, or operational activities. Organisational structure, culture, strategic direction, and human resource capacity must align with the desired change and accomplish strategic outcomes.
• Enjoy the change: NGBs must imagine adapting and embracing their strategic goals and objectives. Their leadership has to demonstrate to their membership the benefits of organisational change. Creating high, positive, practical expectations is a creative way of encouraging buy-in from stakeholders, even those resistant to change.
• Be ready for change: NGBs must strategically execute their activities— structure, human resource capacity, promotion, financial, and athlete performance. They have to be ahead of the game, their heads above water to command the attention of all stakeholders- sponsors, government, the general public, athletes, etc.