Press Play Juke­box Lim­it­ed will work in tan­dem with the T&T Olympic Com­mit­tee (TTOC) in build­ing its brand and gen­er­at­ing rev­enue for the #10Golds24 (ten or more gold medals by the 2024 Olympics) Ath­lete Wel­fare and Prepa­ra­tion fund.

The part­ner­ship was an­nounced at a press con­fer­ence held at the T&T Olympic House on Aber­crom­by Street in Port-of-Spain, yes­ter­day.

Press Play de­liv­ers me­dia ex­pe­ri­ences that com­bine the per­fect blend of cre­ativ­i­ty and in­no­v­a­tive tech­nol­o­gy. The com­pa­ny spe­cial­izes in sen­so­ry brand­ing, lever­ag­ing pre-ex­ist­ing tech­nolo­gies to pro­vide ro­bust, dy­nam­ic and af­ford­able me­dia so­lu­tions to the mass­es which in­cludes au­dio, video and in­ter­ac­tive so­lu­tions and through­out have built their rep­u­ta­tion by de­liv­er­ing qual­i­ty sys­tems and su­pe­ri­or cus­tomer ser­vice that set a stan­dard for ex­cel­lence.

Pres­i­dent of the TTOC, Bri­an Lewis, wel­comed Press Play as a TTOC part­ner. "In its ef­fort to trans­form our mar­ket­ing, the TTOC can­not think out­side the box, we have to cre­ate a new box and be­come more in­no­v­a­tive, vi­brant and cre­ative with our mar­ket­ing ini­tia­tives," said Lewis.

Press Play is pleased to part­ner with the TTOC as it works to fos­ter a greater sense of aware­ness and pa­tri­o­tism with­in T&T. Lever­ag­ing Press Play's ex­per­tise in ad­ver­tis­ing and new me­dia mar­ket­ing, the TTOC will be in a stronger po­si­tion to ex­e­cute fundrais­ing ef­forts as it aids the T&T ath­letes in achiev­ing #10Golds24. More specif­i­cal­ly, Press Play's me­dia plat­forms will be used to raise pub­lic aware­ness and as­sist the rev­enue gen­er­a­tion ac­tiv­i­ties through its re­tail ra­dio (in-store au­dio) and PPTV (dig­i­tal sig­nage) and mo­bile plat­forms.

Di­rec­tor of Press Play, Dwayne Cam­bridge, be­lieves that na­tion­al­ism and pa­tri­o­tism are at the heart of this part­ner­ship. "On one side it's about en­sur­ing that our ath­letes are ad­e­quate­ly re­sourced from a prepa­ra­tion and well­ness stand­point, to do their best on the world stage," said Cam­bridge. "On the oth­er side it's about forg­ing a clos­er re­la­tion­ship be­tween the pub­lic and our ath­letes. In get­ting the pop­u­lous to bet­ter know the in­di­vid­u­als who rep­re­sent us and do the coun­try proud, the goal will be to help each cit­i­zen to iden­ti­fy with the ath­letes and bet­ter un­der­stand what it takes to get them to the Olympics," he stat­ed.

"For con­tin­ued suc­cess there needs to be a struc­tured, sys­tem­at­ic, and most im­por­tant­ly con­sis­tent ap­proach to the sup­port (from all stake­hold­ers) of our ath­letes. Our in­tent is to help the TTOC to play a sig­nif­i­cant part in get­ting this done," he con­clud­ed.

In ad­di­tion to the part­ner­ship an­nounce­ment, Toy­ota T&T Lim­it­ed (TT­TL) and South­ern Sales pre­sent­ed their marathon pledge for the #10Golds24 Ath­lete Wel­fare and Prepa­ra­tion fund to the TTOC. Mar­ket­ing Man­ag­er, Sean Shaffie, pre­sent­ed on be­half of TT­TL while Mar­ket­ing Co­or­di­na­tor, Li­ah Mo­hammed, pre­sent­ed on be­half of South­ern Sales.