In a bid to pro­vide in­spi­ra­tion to T&T's Olympic-bound ath­letes and to bring the ex­cite­ment lead­ing up to the biggest sport­ing event in the world, Press Play Juke­box has com­mis­sioned the song Be­lieve, writ­ten and sung by Er­phaan Alves. This was an­nounced at a press con­fer­ence, yes­ter­day at Olympic house in Port-of-Spain.

Press Plays part­ner­ship with the T&T Olympic Com­mit­tee (TTOC) is fo­cused on the achiev­ing the goal of 10 golds by 2024. The strat­e­gy em­ployed in­cludes build­ing aware­ness and gen­er­at­ing rev­enue to fund the mis­sion.

Re­cent­ly, Press Play, as over­seen by di­rec­tor Dwayne Cam­bridge, lever­aged the com­pa­ny's ex­per­tise in me­dia en­gage­ment to aid Team TTO in launch­ing the am­bi­tious Text to Do­nate cam­paign. This do­na­tion cam­paign di­rect­ly ben­e­fits the ath­letes over­seen by the TTOC. It al­lows mem­bers of the pub­lic to con­tribute $10, $20 or $50 us­ing their mo­bile de­vices, by sim­ply tex­ting do­nate to TTO10, TTO20 or TTO50 re­spec­tive­ly. Both part­ners are en­cour­aged by the adop­tion and use by mem­bers of the pub­lic.

How­ev­er, the goal of 10 golds by 2024 is no small feat, and as such the twin Is­lands Olympic com­mit­tee and Press Play con­tin­ue to tap in­to the wealth of re­sources, and tal­ent avail­able in T&T.

Be­yond fund­ing, it is im­per­a­tive to in­spire a sense of pride and in­voke pas­sion among mem­bers of the pub­lic. Es­sen­tial­ly, the peo­ple must Be­lieve, in our ath­letes and their po­ten­tial, and mu­sic proved the best av­enue to en­gage the pub­lic.

"We are at­tempt­ing a dif­fer­ent ap­proach com­pared to the last Olympics," said TTOC pres­i­dent Bri­an Lewis. "The con­cept is to form a cul­tur­al part­ner­ship. To blend cul­ture and sport. Mu­sic is a key part of our cul­ture. We are hop­ing to make one or two more cul­tur­al part­ner­ships. It is an ex­cit­ing time."

An­oth­er artist, shar­ing in the vi­sion of re­newed na­tion­al pride, al­so stepped for­ward, Chris­t­ian Alex­is of Six­ela chan­nelled his cre­ativ­i­ty to cre­ate the vi­su­al rep­re­sen­ta­tion of Be­lieve. Both Alves and Alex­is have helped to make Be­lieve emo­tive and tan­gi­ble, a melody and a sym­bol for the peo­ple and the ath­letes.

In com­ing days the song Be­lieve will be avail­able for down­load and heard across the air­waves, while the Be­lieve lo­go will em­bla­zoned on T-shirts made avail­able to the pub­lic. All of these ini­tia­tives not on­ly en­gage the pub­lic but ben­e­fit the ath­letes' Wel­fare and Prepa­ra­tion Fund.