Ryan Ba­choo

ANSA Bank has gone dig­i­tal-first at Gulf City Mall. The new dig­i­tal-first touch­point is promis­ing an en­hanced cus­tomer ex­pe­ri­ence cen­tred around the dig­i­tal bank­ing ex­pe­ri­ence.

Built around dig­i­tal touch­points in a vi­brant, metic­u­lous­ly de­signed space, the branch boasts that: “Every­thing is dig­i­tal ex­cept our cof­fee!” With meet­ing rooms for in-per­son cus­tomer ser­vice along­side a QR code-scannable Aug­ment­ed Re­al­i­ty wall, the branch is a gi­ant step in­to cus­tomer-first dig­i­tal bank­ing.

“We are the first in our mar­ket to have a bank that looks noth­ing like a bank,” not­ed ANSA Bank Chair­man, David Du­lal-White­way, at the branch open­ing ear­li­er this month. “Our premis­es have been de­signed to stim­u­late cus­tomers to re­think how they ex­pe­ri­ence or want to ex­pe­ri­ence trans­act­ing their fi­nan­cial busi­ness.”

ANSA Bank Gulf City is the first of three phys­i­cal touch­points to be launched by the bank this year. “Gulf City is the new face of our brand,” said Mrs. Galy. “It’s strong, fresh and full of en­er­gy. It re­flects our per­son­al­i­ty. We’re young at heart and