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Wednesday, February 19, 2025

Sunshine Snacks opens door to nuts vendors for CPL

by

News Desk
1989 days ago
20190909
Popular nuts vendor Keith 'Jumbo' Martin.

Popular nuts vendor Keith 'Jumbo' Martin.

Sun­shine Snacks has an­nounced that it has tak­en the ex­ec­u­tive de­ci­sion to open the gates of the Queen’s Park Oval to lo­cal nuts ven­dors to sell home­made roast­ed peanuts fol­low­ing a pub­lic call by crick­et sup­port­ers.

Sun­shine Snacks is an of­fi­cial spon­sor of the T20 crick­et Caribbean Pre­mier League (CPL) and the Trin­ba­go Knight Rid­ers (TKR).

In a state­ment Mon­day, Sun­shine Snacks Gen­er­al Man­ag­er Kris­tine Thomp­son stat­ed, “As an of­fi­cial spon­sor of TKR, who ac­tu­al­ly own the rights to sell­ing at the Queen’s Park Oval- their home grounds, Sun­shine Snacks pur­chased the ex­clu­sive right to sell snacks and nuts dur­ing the games and we struc­tured our pro­mo­tions and events along those lines. But the peo­ple have spo­ken and we have lis­tened.”

The com­pa­ny said it will now par­tial­ly waive its paid ex­clu­sive rights and al­low lo­cal nuts ven­dors to ply their trade at the games.

Ex­plain­ing the change of heart and un­der­scor­ing that the com­pa­ny had en­gaged the lo­cal nuts as­so­ci­a­tion mem­bers since last sea­son, Thomp­son ex­plained, “ Since Ju­ly 2017, we have been in com­mu­ni­ca­tion with the lo­cal nuts ven­dors, in fact one of the nuts ven­dors is al­ready sell­ing our prod­ucts at the games. But when the crick­et fans spoke out in favour of all nuts sell­ers be­ing there as a crit­i­cal part of the Oval Crick­et Cul­ture and the game ex­pe­ri­ence…we sim­ply de­cid­ed to put our hearts ahead of our strict spon­sor­ship rights.”

Sun­shine Snacks notes that its spon­sor­ship of CPL and the TKR has brought "ex­cit­ing new fea­tures to the games in­clud­ing the “Hit the Sun to win Chal­lenge”, free give­aways, the crowd favourite ‘snack-launch­er’ plus the chance to win an all-in­clu­sive lime to the CPL Fi­nal".

Com­ment­ing on the com­pa­ny’s role as spon­sor, she re­it­er­at­ed, “Sun­shine Snacks has al­ways re­spect­ed and pro­mot­ed lo­cal and re­gion­al cul­ture. We took on this spon­sor­ship to sup­port amaz­ing crick­et and to bring the game and its strong cul­ture of fam­i­ly fun to a whole new gen­er­a­tion of Caribbean youth. We loved crick­et grow­ing up in the Caribbean and we love how this ex­cit­ing for­mat has brought new life to the sport and re­gion­al to­geth­er­ness.”


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