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Wednesday, March 26, 2025

Winning olympic medals requires financial investment

by

Joel Julien
1323 days ago
20210811
Olympic 2012 Javelin Gold Medallist Keshorn Walcott.

Olympic 2012 Javelin Gold Medallist Keshorn Walcott.

TTOC

It takes some­thing spe­cial to stand out in the Olympic games, where more than 11,650 of the world’s best ath­letes have con­verged to com­pete.

But stand out is ex­act­ly what T&T ath­lete Tyra Git­tens did when she com­pet­ed in the Women’s Long Jump. Apart from her ath­let­ic prowess, and beau­ty, what drew the cam­eras to Git­tens was her per­son­al­i­ty.

Git­tens laughed, danced, and smiled when the cam­eras were on her as she wait­ed to com­pete.

Even her com­peti­tor, Tara Davis from the Unit­ed States, fell un­der Git­tens’ mag­net­ism dur­ing the Group A qual­i­fi­ca­tion round.

“She’s so fun­ny,” Davis told the cam­era.

But it was not all fun and games for Git­tens, be­cause when it came time to jump she was all busi­ness.

When the sand was set­tled, Git­tens placed in the top ten in the world in Women’s Long Jump.

The thing is the long jump is not even Git­tens’ true ath­let­ic love.

That pride of place in Git­tens’ heart is the hep­tathlon.

So with all those el­e­ments in place you would think spon­sors would be pound­ing down Git­tens’ door.

But, un­for­tu­nate­ly, this may not be the case.

“I re­al­ly hope Tyra Git­tens gets some kin­da spon­sor­ship/en­dorse­ment af­ter this she’s ,” her fel­low T&T Olympian Michelle-Lee Ahye tweet­ed.

Even be­fore Git­tens com­pet­ed in the Olympics, coach An­to­nia Bur­ton had tweet­ed some­thing sim­i­lar.

“With T&F (track and field) start­ing soon I just want the T&T pub­lic to know that Tyra Git­tens is most like­ly go­ing to make the fi­nals of the women’s long jump and she’s go­ing to be chal­leng­ing for a medal. If you not fol­low­ing her yet (and if you’re a com­pa­ny with mon­ey to en­dorse) do so now,” Bur­ton tweet­ed.

Un­for­tu­nate­ly, the is­sue of fund­ing does not af­fect Git­tens alone.

Git­tens’ fel­low T&T ath­lete Por­tious War­ren who placed just out­side the top ten in the Women’s Shot Put took to so­cial me­dia to lament her fi­nan­cial strug­gle to reach the Olympics.

“For those who know me per­son­al­ly you know of the many road­blocks I faced on my way to be­com­ing an Olympic fi­nal­ist. From com­ing out of pock­et for all of my meets, mak­ing sure I did ther­a­py so that I will stay fo­cus and keep my men­tal health in check,” War­ren post­ed on her In­sta­gram page.

“Some­times I won’t know how my bills were go­ing to be paid but I al­ways found a way. Not on­ly be­cause I have al­ways dreamt about it, but to give the youths of my na­tion the hope, the faith, and mo­ti­va­tion they need to go af­ter what they want and nev­er lim­it them­selves de­spite the dif­fi­cul­ties,” she post­ed.

De­spite these chal­lenges both Git­tens and War­ren have com­mit­ted to work to­ward the Paris 2024 games.

But fi­nan­cial chal­lenges are not lim­it­ed to T&T ath­letes on­ly.

Even Olympic leg­end Us­ain Bolt spoke of the lack of cor­po­rate fund­ing for Ja­maican ath­letes.

“A lot of ath­letes sought sup­port from cor­po­rate Ja­maica in their prepa­ra­tion lead­ing up and head­ing to the Olympic Games and got NO HELP. Ath­letes know your worth/pow­er now that they all want to jump on­to your brand/im­age for free,” Bolt tweet­ed when the Olympic Games end­ed.

Fi­nance Min­is­ter Colm Im­bert, dur­ing his bud­get pre­sen­ta­tion last Oc­to­ber pro­posed an in­crease in the tax al­lowance from $6 mil­lion to $12 mil­lion for com­pa­nies that spon­sor sport­ing ac­tiv­i­ties or events or sports­men or art and cul­ture.

This mea­sure took ef­fect on Jan­u­ary 1, 2021.

But while ath­letes from T&T and Ja­maica ath­letes may have had sim­i­lar ex­pe­ri­ences with cor­po­rate spon­sors, oth­er coun­tries put their mon­ey where their mouths were.

In­dia saw their in­vest­ment pay off when Neer­aj Chopra cap­tured gold in the Men’s Javelin.

Chopra is the first track and field ath­lete from In­dia to be­come an Olympic cham­pi­on.

The Sports Au­thor­i­ty of In­dia is re­port­ed to have in­vest­ed US $650,000 in Chopra over the last four years, fol­low­ing a strong show­ing in the Un­der-20 Youth games in 2016. It is not to say that T&T does not un­der­stand the ben­e­fits of in­vest­ing in our ath­letes.

“To at­tain ex­cel­lence in sport and in­crease par­tic­i­pa­tion in ma­jor sport­ing events is de­pen­dent on the cre­ation of high per­for­mance ath­letes,” the 2008-2009 progress re­port for the Vi­sion 2020 Op­er­a­tional Plan stat­ed.

In No­vem­ber 2006, Cab­i­net ap­proved the Elite Ath­letes As­sis­tance Pro­gramme (EAAP) pol­i­cy guide­lines to pro­vide fi­nan­cial sup­port for the prepa­ra­tion and con­tin­ued de­vel­op­ment of na­tion­al ath­letes who at­tained the in­ter­na­tion­al qual­i­fy­ing rank­ing, as de­ter­mined by the In­ter­na­tion­al Sport­ing Fed­er­a­tions.

The EAAP fund­ing is in­tend­ed to meet ex­pens­es such as train­ing sched­ules, coach­ing fees, nu­tri­tion­al and med­ical ex­pens­es, trav­el ex­pens­es for train­ing, sanc­tioned com­pe­ti­tions and pre-games tours, ac­com­mo­da­tion for train­ing and pro­fes­sion­al ex­pens­es.

In April, Dy­lan Carter, for­mer sports­man of the year Jereem Richards and Nigel Paul were pre­sent­ed with cheques to­talling $450,000 from Min­is­ter of Sport and Com­mu­ni­ty De­vel­op­ment Sham­fa Cud­joe.

In Feb­ru­ary, five oth­er ath­letes And­wuelle Wright, Machel Ce­de­nio, Kyle Greaux, Sparkle McK­night, and Jerod El­cock al­so re­ceived fund­ing as part of the EAAP.

Ac­cord­ing to the cri­te­ria, ath­letes ranked in the World Top 10 po­si­tions qual­i­fy for the EAAP’s cur­rent max­i­mum sum al­lo­ca­tion of $250,000.

While ath­letes ranked in the World Top 11-40 po­si­tions will ben­e­fit up to $187,500 (75 per cent of the max­i­mum sum).

And ath­letes who medal in the spe­cif­ic Games and Cham­pi­onships may ben­e­fit, on a case-by-case ba­sis, from up to $75,000 (30 per cent of the max­i­mum sum).

Apart from this a to­tal of 12 ath­letes were se­lect­ed for the Tokyo 2020 Olympic Sol­i­dar­i­ty Schol­ar­ship Pro­gramme which com­menced from Jan­u­ary 1st 2018.

Each ath­lete was sched­uled to re­ceive a to­tal of US$ 500 per month, once they com­plied with Olympic Sol­i­dar­i­ty con­trac­tu­al oblig­a­tions.

The se­lect­ed ath­letes were: Khal­i­fa St Fort, Ka­maria Du­rant, Sparkle McK­night, Michelle-Lee Ahye, Machel Ce­de­nio, Jereem Richards, Nigel Paul, Michael Alexan­der, Nicholas Paul, Aisha Chow, Kel­ly-ann Ar­rindell and Dy­lan Carter.

Ahye was even­tu­al­ly re­moved from the schol­ar­ship due to an an­ti-dop­ing rule vi­o­la­tion. Ad­di­tion­al sup­port was of­fered to a few ath­letes for prepa­ra­tion to­wards the Olympic Games 2020 —and medal bonus pay­ments for top fin­ish­es at the Pan Amer­i­can Games 2019 held in Li­ma Pe­ru.

“Each year, Na­tion­al Olympic Com­mit­tees are giv­en ac­cess to a Fund­ing Grant to sup­port ath­letes to reach their max­i­mum po­ten­tial through sport, which is all geared to­ward the Olympic Games. In an ef­fort to sup­port TeamT­TO ath­letes, fund­ing sup­port is strate­gi­cal­ly al­lo­cat­ed to TeamT­TO ath­letes for the op­por­tu­ni­ty to train, pre­pare and achieve sport­ing ex­cel­lence,” the T&T Olympic Com­mit­tee stat­ed in its 2019 an­nu­al re­port.

“In 2019, 100 per cent of the PA­SO Sup­port Grant was used across 8 sport­ing dis­ci­plines to sup­port 32 ath­letes and their NSO’s, ei­ther to­wards their prepa­ra­tion for the Pan Amer­i­can Games and or the Tokyo 2020 Olympic Games and qual­i­fy­ing events re­lat­ed to ei­ther event. Funds pro­vid­ed to NSOs were utilised for elite ath­lete pro­grammes, such as train­ing camps, coach­ing, med­ical sup­port and trav­el to in­ter­na­tion­al com­pe­ti­tion,” it stat­ed.

In May, the Sports Min­istry con­tributed over $2.7 mil­lion to­wards Team TTO’s par­tic­i­pa­tion in Japan.

The TTOC was orig­i­nal­ly work­ing with an over­all bud­get of $4 mil­lion but on­ly re­quest­ed $2.7 mil­lion from the min­istry.

Britain made a to­tal in­vest­ment of £345 mil­lion to 31 Olympic and Par­a­lympic sports for the Tokyo Games.

This was £2 mil­lion less than the record £347 mil­lion al­lo­cat­ed in the run-up to Rio in 2016.

“Is it that T&T is will­ing to spend $3 bil­lion to get medals? The an­swer to that is ob­vi­ous,” TTOC pres­i­dent Bri­an Lewis said.

Lewis said T&T still has a cul­ture that sees “sports as a waste of time and an ob­sta­cle to ed­u­ca­tion.”

On the con­verse, Lewis said Ja­maica sees Track and Field as a part of their na­tion­al iden­ti­ty, and that is why a school com­pe­ti­tion like “Champs” can draw ca­pac­i­ty crowds.

Lewis said some coun­tries take sports se­ri­ous­ly and put their mon­ey where their mouths are.

Malaysia told them they pumped US$5 mil­lion in the cy­clists alone, Lewis said. But the Gov­ern­ment alone should not be blamed Lewis said. Lewis said if at least 100,000 peo­ple in T&T were will­ing to com­mit $5 a month that would go a long way. In De­cem­ber 2014, the TTOC launched an ini­tia­tive called #10golds24. As the name sug­gest­ed, the goal was for T&T to win 10 gold medals by the 2024 Olympic and Par­a­lympic Games.

Lewis said this was an “as­pi­ra­tional goal.”

TTOC’s 10 Gold by 2024 Ath­lete Wel­fare and Prepa­ra­tion Fund is to be con­vert­ed in­to the Team TTO Foun­da­tion.

This fund which is fu­elled by the TTOC’s an­nu­al marathon walk and mer­chan­dis­ing to raise funds for Olympic-bound ath­letes.

“The na­tion­al sport­ing or­gan­i­sa­tions that are heav­i­ly crit­i­cised, with jus­ti­fi­ca­tion in some in­stances, are all vol­un­teers. I don’t get a cent. The elect­ed mem­bers of the TTOC don’t get a cent, don’t get per diems, don’t get stipends, we are an NGO in terms of struc­ture,” Lewis said.

“I am not say­ing we should get paid. I am say­ing the peo­ple who re­al­ly im­pact and dri­ve the thing the ath­letes, the coach­es, the ad­min­is­tra­tors who re­ceive the brunt of the crit­i­cism are the ones do­ing it for the love and the pas­sion and pur­pose,” Lewis said.

“The sport ad­min­is­tra­tors, the ath­letes, the coach­es they do it be­cause they are pas­sion­ate about sport, they love sport and they love their coun­try,” he ar­gued.

The TTOC is an in­de­pen­dent or­gan­i­sa­tion re­spon­si­ble for pro­vid­ing T&T ath­letes with re­sources they need to achieve goals at the Olympics, Youth Olympics Games (YOG), Cen­tral Amer­i­can and Caribbean Games (CAC Games), Pan Amer­i­can Games (Pan Am Games), Com­mon­wealth Games and Youth Com­mon­wealth Games.

“The TTOC is fund­ed prin­ci­pal­ly through grants from the Pan Amer­i­can Sport Or­ga­ni­za­tion (PA­SO), the In­ter­na­tion­al Olympic Com­mit­tee (IOC) and cor­po­rate spon­sor­ship. The TTOC is non-prof­it and in­de­pen­dent of gov­ern­ment and gov­ern­ment fund­ing oth­er than con­tri­bu­tions by the Min­istry of Sport to the na­tion­al team’s rep­re­sen­ta­tion at In­ter­na­tion­al Games,” its web­site stat­ed.

The 2020 Olympics is the first time since 1992 that T&T has not won a medal.

We had not won a medal sev­en Olympics be­fore then.

A medal bonus of US$40,000 for gold, US$15,000 for sil­ver and US$10,000 for bronze had been in­sti­tut­ed.

A to­tal of 33 ath­letes trav­elled to Tokyo which was the coun­try’s largest con­tin­gent ever.

“We are a so­ci­ety that wants to reach the des­ti­na­tion but we don’t want the jour­ney. We want the end re­sult but we don’t want to en­dure the process,” Lewis stat­ed.

Lewis said the T&T ath­letes mar­ket­ed the coun­try over the 17 days of the Olympics.


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