Ten years ago, Devin Badhal left T&T to settle in Miami, Florida in the United States.
Today, he has chartered a significant course, as he has ascended to the position of vice president of operations at global sportswear leader Nike.
The journey to this point, he explained, had come from a place of culture shock as he moved from working in various arms of the government, including the police service and the Office of the Prime Minister.
“I grew up in Trinidad, in Princes Town, and I started going to UWI (the University of the West Indies). After I did my bachelor’s degree, I started my master’s degree right after. At the same time while I was doing my master’s degree I used to work for the T&T Police as a crime analyst, looking at data analysis.
“Data was brand new back then. The police service was now being introduced to data, so identifying crime patterns, trends, and things like that. After the T&T Police I went to work for the Integrity Commission, investigating senior government officials,” said Badhal about his initial work after leaving university.
But after getting married, he migrated and encountered a major shift.
“I moved to Miami. When I moved to Miami, I got a job at the University of Miami health systems which is focusing on systems as a project manager. I was analysing the performance of the company and, you know, just starting off in the US. It was like a first job all over again, working with different people, different culture, and this was one of the most challenging times because leaving the work environment in Trinidad and moving to the US, it’s very different,” he said.
“Everything is performance measurement metrics. How many reports per day, it’s a very, very different work culture in the US. So I spent some time there. And then I moved over to Johnson Controls, which is a company dealing with fire suppression security devices, and I did analysis there as well,” he said.
Badhal, who is 35, said from there he noticed there was a greater emphasis on efficiency and the bottom line.
“My role would have been to improve processes across a company. They would tell me okay for the year, find a way to save US$5 million. I would go to look for broken processes and how we could sell more. How we could save money? How to just find ways to improve how we do business to save $4 million or $5 million?”
Badhal operated as a Six Sigma Black Belt, who is essentially a team leader responsible for measuring, analysing, improving, and controlling key processes that influence customer satisfaction and/or productivity growth.
After making his presence felt, Badhal moved on to a globally recognised name, Microsoft.
“Microsoft was one of my greatest career shifts. They had me focusing on leading a team across three regions of the world: US, Ireland, and Singapore. So, I’ve managed a team of project managers who would deploy projects across the globe.
“Basically anywhere Microsoft implements a new project. It would be my team, certainly Windows, Xbox, Outlook, OneDrive, and any Microsoft projects. So, I spent some time doing that,” said Badhal.
The COVID-19 pandemic, however, changed his trajectory again, and after some downtime, he opted to apply for a job at Nike.
“So I moved from Miami all the way across the US to the Nike world headquarters which is in Oregon, which is the complete opposite side of the country, so another huge shift for me. Miami is so nice. The night-life, versus coming into a forest area here in Oregon,” he told the Business Guardian.
Once again Badhal was tasked with doing serious analysis for the company, as it sought to find new ways to appeal to customers.
“I started as a director and temporarily assigned, based on our needs to the vice president. So here I lead a team of 121 people. And this team comprises analysts, data scientists, managers, and directors, all focusing on data, and analysing how well people use the app. If a product is out of stock what’s the next product that customers go to and recommend that products. So building data models,” said Badhal, who also took the opportunity to start and finish his PhD during that time, further increasing his stock.
His work saw him being offered the job as vice president of operations late last year.
“I was almost second in line, but they still offered it to me because I took the initiative. They needed someone and I was there to step up and take it,” he said.
Badhal said while he experienced a major shift in work ethic when first arriving in the US, there were several times his Caribbean upbringing helped him to pitch new ideas in the corporate world as the wide exposure to various groups allowed him to craft messages differently.
“In the Caribbean, when you go to present, there are always several different viewpoints,” he said.
“There are so many people to convince based on my work experience in Trinidad, I’ve used that. And in my job today, when I present or when I give a talk or have any public discussion, I try to remember that when you’re speaking, you need to speak for everyone and their perspective.
“You need to look at how the messages are interpreted versus what you want to say. I could just go and say what I want to say but might not be interpreted well, so I need to keep that in mind,” said Badhal, who said this approach has allowed him to win over numerous teams throughout his career.
He added that he has also used his upbringing as a motivation to keep pushing for improvement.
“My drive is to make the best opportunity that we have, to make the best of the situation that we have. Anything that I approach, any job, any certification, I try to say how can I make the best use of it. Because the way that I grew up, it was a very humble home. It wasn’t very rich or anything but just trying to say how could I get there? How can I get to the next point? To me, the journey wasn’t achieving that next goal, but getting there, trying, and the effort behind it.
“That’s what motivated me to say: how can I be the best at this?” said Badhal.