Last week’s column focused on government interference in state media. The temptation has proved irresistible in the past, and under its present configuration, history is likely to repeat itself. Perhaps the overriding challenge though is the amorphous identity of CNMG.
Its predecessor, TTT, had a well-established tradition of local programming which reflected the culture and diversity of this country. The quality of that programming could be debated ad infinitum, but the purpose of the company was clearly defined, albeit, incompetently executed in some areas.
Reflections on TTT’s history in our living rooms conjure wistful memories of Hazel Ward Redman, Holly Betaudier, Horace James and many others. Those are the personalities we remember, not Gopher and Captain Stubing of The Love Boat.
That’s right! TTT did have its fair share of insipid foreign programming. I remember as a young lad, racing home from church on a Saturday afternoon to catch the tail end of Baywatch. Come to think of it, racing home to ogle those Baywatch beauties and their…flotation devices didn’t bring me any closer to God; and I lived next door to a church.
What TTT did have, however, was a mix of shows which reflected society.
It could be argued that the station failed to keep pace with the times, creating an opening handily filled by competition.
For all its failings, TTT represented an earnestness of self that, to date, has only been approximated by Gayelle the Channel.
Hansely Ajodha, Stork St Hill, Shirley ‘Beulah’ King…they all portrayed characters we knew intimately. In television series these actors, and many others, brought to life the busybody neighbour, the shopkeeper, the villager ram and the rum shop floosie.
As we began to “develop,” increasing exposure to foreign influences bred insecurities and doubt. Suddenly these beloved characters and anything that was ours seemed parochial and embarrassing.
The fervour with which we eschewed our national character has broad, misunderstood repercussions for all of society.
Trinis rejoice in wearing the clothes and attitudes of cultural imperialism. Yet, in a fiercely competitive global environment, having nothing unique to offer is a very dangerous place to be.
State media should be used as an anchor of national identity. Citizens should be able to turn to CNMG as a resource for historical, cultural and generally edifying programming to fire their potential.
If we are to have any hope of producing people who can bring their own bricks and mortar to this “nation building” thing we keep talking about, their minds must be adapted to the challenge.
Recently I binge-watched a three-part ITV documentary series on the Caribbean. These stories, including an exploration of our own country were expertly told by none other than Sir Trevor McDonald, a citizen of T&T lustily embraced by the British as one of their own.
That series was both riveting and deeply saddening. Saddening because I have to look to another country for inspiring and informative programming about my own culture while imported, utterly ridiculous wrasslin’, commands centre stage on local television.
As an aside, can you imagine Sir Trevor’s fate had he stayed here to languish in the cul-de-sac of local media? He wouldn’t be Sir Trevor at all, just “Aye Mackie, keep lashin’ dem! yuh hear!”
Is it any wonder that the Sir Trevors of this country must escape its intellectually crippling confines so that their talents might flourish?
BBC programming (not to be confused with BBC world service on cable television) also has a wealth of historical dramas, and documentaries of every species in the television landscape. The production values, the writing styles, the erudition and vivaciousness of their presenters; all of it is carefully designed to cater to sensibilities of modern audiences. The BBC excels at taking innately mundane topics and gilding them with broad appeal.
The broadcaster also appreciates that entertainment is an important part of its mandate and this is combined seamlessly with its commitment to education.
There are many models for CNMG to emulate. The diversity of our society, the depth of our history, the wealth of our natural heritage…there is a fathomless well of subject matter which can feed quality television programming.
Young, impressionable minds, if given the exposure to that kind of TV, could develop interests in the sciences, the arts, architecture…you name it. Instead of perpetuating a glut of marketing stooges, petroleum engineers and lawyers, state media can be used to advance that next crop of fertile minds.
We need the innovators, young men and women who can take inspiration from what is around them, and bind it to the limitless possibilities offered by technology and a borderless world.
Communications Minister Maxie Cuffie is recently quoted as having said that a decision will soon be made on the fate of both CNMG and GISL.
Vacuous foreign programmes and duplicated news hours are already taken care of by private media entities.
CNMG must stand apart as a provider of content which can help this country chart a course for achievement in world intolerant of mediocrity and sameness.