KFC T&T is hop­ing that the launch of its new Crispy BBQ Zinger sand­wich will help boost sand­wich sales for the brand.

“Right now our sand­wich mix is about eight per cent. We do ex­pect with the launch of this new sand­wich, Zinger sales, our sand­wich­es to go up to around 12 per cent of the menu mix,” said vice pres­i­dent of KFC & Piz­za Hut T&T, Roger Ramb­harose, yes­ter­day at the launch of the new sand­wich at KFC’s Mar­aval branch.

Ramb­harose said the prod­uct served to pay homage to T&T’s great con­tri­bu­tion to the brand as the KFC al­so cel­e­brates its 50 an­niver­sary of op­er­a­tions in this coun­try.

“To­day we are launch­ing our Crispy BBQ Zinger sand­wich. It is the sec­ond ma­jor LTO (lim­it­ed time of­fer) that KFC T&T has launched. As you are aware, the Zinger was cre­at­ed in T&T in 1984. And this will do it jus­tice in terms of rais­ing the taste and the flavour pro­file of the world’s most en­joyed chick­en sand­wich (which was) de­vel­oped right here in T&T,” he said,

Ramb­harose said the com­pa­ny has been work­ing to en­sure that it has the sup­ply to match the de­mand of cus­tomers amid sev­er­al con­cerns in the restau­rant in­dus­try.

The new KFC BBQ sand­wich, Zinger sand­wich dif­fers from the orig­i­nal sand­wich as it fea­tures be two slices of cheese and onion crisps while the breast fil­let is cov­ered in smokey BBQ sauce.

The KFC fran­chise in T&T is held by Pres­tige Hold­ings Ltd, which re­versed its 2021 loss of $28.3 mil­lion to re­port a prof­it of $35.4 mil­lion for the 12 months end­ed No­vem­ber 30, 2022.

Apart from KFC, Pres­tige Hold­ings al­so holds the Piz­za Hut, Sub­way, Star­bucks and TGI Fri­days fran­chis­es. It al­so hold the TGI Fri­day fran­chise in Ja­maica.