The Hardware Dealers' Co-operative Society fears that some hardwares will have to shut their doors and retrench staff following this gloomy Christmas season. President of the society, Joseph Callender, anticipates this will be the reality next year as many hardware owners are buckling under pressure from poor Christmas sales due to the stagnation in the economy. There are approximately 300 hardwares in T&T.
Comparing past Christmases to this year's, Callender said hardware owners would have been busy handling a beehive of customers. "In years gone by we would have been busting at the seams." Today, it's a different story with customers few and far between and sales dipping dangerously low in the height of the Yuletide season. At a meeting with hardware dealers a month ago, Callender said many of the owners had indicated that business was extremely slow and they may have to close their doors and send home staff in the coming months.
Callender said many of the hardware owners were owed by building contractors, which was putting a further squeeze on their operations. The contractors are owed approximately $8 billion by the Government. Another contributing factor, Callender said, was that manufacturers and wholesalers or suppliers were now operating retail outlets or selling directly to customers, giving them stiff competition. "If this trend continues, several hardwares will face closure and staff will be sent home. The whole country is in a vacuum."
Fight tooth and nail to survive
Owner of Mohammed Marketing Ltd in Princes Town, Ashraph Mohammed, said despite maintaining his prices, customers were not responding for Christmas. "This is how bad it is." Recently, Mohammed laid off two of his workers, while a third employee works part-time. Euric Bhagwansingh, owner of Bhagwansingh's Hardware in Tunapuna, said since January he had been fighting tooth and nail to keep his business afloat. "Customers are no longer coming to hardwares to buy. They are going straight to factories, which are offering retail sales."
In a bid to curb his expenses, Bhagwansingh said he had already sent home five employees. Bhagwansingh said the few customers who had been coming into his store were ordering items in small quantities. "Previously, they used to buy in bulk. In years gone by we used to sell two to three loads of cement a week. Now we are fighting to sell a load." Bhagwansingh said the fastest selling item in his hardware was vinyl which was being sold for $13 a yard. "All I am making is $1 on each yard."
Retail trade being eroded
Owner and manager of BK Hardware in Arima Bindra Maharaj said the problem of poor sales had been ongoing for the past three years. Admitting that he had seen a 65 per cent drop in sales in the last few months, Maharaj said this year had certainly been the worse. He admitted, however, that the problem had been creeping up on hardware dealers for the longest time. "Business has been bringing in turnovers but not profits because of the competition in the market," he added. He took the Hardware Dealers Society to task for not advising its members on how to chart a new way forward.
Maharaj said the retail trade was being eroded and the Government needed to address the sector urgently. He suggested that one way of keeping hardwares from going belly up was to increase the mobilisation fee for contractors from ten per cent to 30 per cent to help with the cash flow problems with which many of them were faced. Maharaj said the Ministry of Housing could also allocate land for people, who in turn could buy materials from hardwares to build their own homes.
Bhagwansingh's feeling the pinch
Sales at Bhagwansingh's Hardware and Steel Industries-which has the largest hardware chain in the country-has also taken a nose dive. On Friday, Helen Bhagwansingh, the owner of five hardware branches, admitted that sales for 2010 were not the best. "I would say slow, very slow." Bhagwansingh said sales started to decline since last year. She noted, however, that Christmas last year was far better than this year. Bhagwansingh's was registered in 1974.
In an attempt to woo customers, Bhagwansingh said they tried to keep prices down, sell top quality merchandise and serve customers with a smile. Despite a decrease in sales, Bhagwansingh said she was keeping her fingers crossed that business would pick up as Christmas Day drew closer. "If customers get a Christmas fever things might change." The businesswoman, however, was optimistic that when the Government paid out money owed to contractors and Clico shareholders, there would be a boost in sales for the new year.